by evezzetti | Jul 11, 2012 | Uncategorized
This is the last in my series of “What is Human Performance Improvement” (HPI) articles, where I have been describing what HPI is. While I’m sure it has been a thrill a minute reading these articles, at the end of the day you have to ask yourself, “If I need help... Read More
by evezzetti | Jul 9, 2012 | Uncategorized
I have the distinct pleasure of working with a wide variety of clients, who run all manner of small business. I say pleasure, as much of my recent career was with the corporate environment, where I created content for either internal clients in other departments, or... Read More
by evezzetti | Jul 2, 2012 | Uncategorized
It’s tempting to use what I call “old standbys” when writing web copy for a suitable Call To Action (CTA). You’ve seen these words hundreds of times, and you know implicitly what they mean. Nod in agreement if you’ve seen: Get more information now – click here. We... Read More
by evezzetti | Jun 29, 2012 | Uncategorized
Web development colleagues can always banter about certain things. The client who insists on using Comic Sans font throughout their website (why is comic sans a no-no?), the one who sends their logo artwork over in some crazy low resolution, the one who is either... Read More
by evezzetti | Jun 27, 2012 | Uncategorized
I’ve been writing a series of articles to explain to business owners about a consulting methodology called Human Performance Improvement (HPI) – a method of diagnosing and proving the causes of performance problems, along with how to create solutions for these... Read More
by evezzetti | Jun 25, 2012 | Uncategorized
You may have noticed there is a certain amount of edginess to our blogs. That’s on purpose. When we recently reinvigorated our blog efforts, owner Jeff McElyea pointed out there are a lot of non-so-great marketing companies out there. Ones that will sell you a... Read More
by evezzetti | Jun 22, 2012 | Uncategorized
We often have clients come to us with a very specific goal in mind. They may ask us to create a website that “looks better” or a pay-per-click campaign, or perhaps a presence on social media. And although we accommodate their request (and more importantly,... Read More
by evezzetti | Jun 20, 2012 | Uncategorized
Part Four: In previous posts, I began explaining what Human Performance Improvement (HPI) is, and how Lucid Business Strategies uses this methodology to help small business owners pinpoint and fix performance problems. In our last post we described how we use the HPI... Read More
by evezzetti | Jun 18, 2012 | Uncategorized
You have a budget. You need to stay within budget. Yet you need to get the most bang out of your marketing dollars. So, would you like to know how to save money, get great results, and move projects faster? After all, if we can turn your marketing projects around... Read More
by evezzetti | Jun 18, 2012 | Uncategorized
Deciding on the right time to hire in a strong or weak economy, can be a challenging proposition for a small business owner. In a strong economy, large companies attract talent based on perceived notions by candidates that larger companies offer more opportunities,... Read More
