by evezzetti | Jun 27, 2012 | Uncategorized
I’ve been writing a series of articles to explain to business owners about a consulting methodology called Human Performance Improvement (HPI) – a method of diagnosing and proving the causes of performance problems, along with how to create solutions for these... Read More
by evezzetti | Jun 25, 2012 | Uncategorized
You may have noticed there is a certain amount of edginess to our blogs. That’s on purpose. When we recently reinvigorated our blog efforts, owner Jeff McElyea pointed out there are a lot of non-so-great marketing companies out there. Ones that will sell you a... Read More
by evezzetti | Jun 22, 2012 | Uncategorized
We often have clients come to us with a very specific goal in mind. They may ask us to create a website that “looks better” or a pay-per-click campaign, or perhaps a presence on social media. And although we accommodate their request (and more importantly,... Read More
by evezzetti | Jun 20, 2012 | Uncategorized
Part Four: In previous posts, I began explaining what Human Performance Improvement (HPI) is, and how Lucid Business Strategies uses this methodology to help small business owners pinpoint and fix performance problems. In our last post we described how we use the HPI... Read More
by evezzetti | Jun 18, 2012 | Uncategorized
You have a budget. You need to stay within budget. Yet you need to get the most bang out of your marketing dollars. So, would you like to know how to save money, get great results, and move projects faster? After all, if we can turn your marketing projects around... Read More
by evezzetti | Jun 18, 2012 | Uncategorized
Deciding on the right time to hire in a strong or weak economy, can be a challenging proposition for a small business owner. In a strong economy, large companies attract talent based on perceived notions by candidates that larger companies offer more opportunities,... Read More
by evezzetti | Jun 18, 2012 | Uncategorized
A Small Business Training Solution Small businesses owners and managers (less than 100 employees) face special challenges when training their employees. The owners and managers in businesses of this size are often counted on to participate in the delivery of the... Read More
by evezzetti | Jun 15, 2012 | Uncategorized
Sounds harsh? Well, it might be – but truth often is. And the truth is human beings are slightly selfish. When we need something, whether a good or service, it is about US. Our needs. And that’s is why so much marketing content fails. When your customer is... Read More
by evezzetti | Jun 13, 2012 | Uncategorized
What is Human Performance Improvement (III): “Identifying Specific Solutions” I have been writing about Human Performance Improvement (HPI) as a methodology for consulting with businesses. HPI is a very powerful process, but most business owners have probably never... Read More
by evezzetti | Jun 11, 2012 | Uncategorized
I’ve been helping our clients create business social media profiles for a few years now. Just within the past 3 years, the amount of businesses who ask for this service have increased, asking for us to set up their profiles, and further, to brand them and start... Read More
