by evezzetti | Jun 6, 2012 | Uncategorized
What is Human Performance Improvement (II): Finding the Problem In my introductory article about Human Performance Improvement (HPI), I began describing what it (HPI) is, so business owners that might consider using our services could understand the methodology that... Read More
by evezzetti | Jun 4, 2012 | Uncategorized
Perhaps you’ve heard the expression “content is king.” That has always been true, and is more true today in the Internet-based 24-7 world we live in. And that content is the foodstuff of websites. We’ve mentioned how websites are “living documents” and must be... Read More
by evezzetti | Jun 1, 2012 | Uncategorized
Not more than a couple of months ago, search engine marketers were advising their clients that they needed to give more consideration to Google Places as a local search strategy. Google Places was one of the pieces of the puzzle that businesses could use to optimize... Read More
by evezzetti | May 30, 2012 | Uncategorized
What is Human Performance Improvement: An Overview Lucid Business Strategies uses Human Performance Improvement as the basis of our consulting practice. Unfortunately, since very few of our clients or potential clients know what HPI is, it is difficult to explain in... Read More
by evezzetti | May 28, 2012 | Uncategorized
It is no secret that the starting point for any effective marketing campaign is to identify and reach your ideal target audience. Marketers have been doing this for decades. The explosion of online marketing has caused a renewed interest in how narrowly marketers... Read More
by evezzetti | May 24, 2012 | Uncategorized
This past week has been a whirlwind of hype around the Facebook IPO. There has been an intense media following of what the stock would go for in its first day of trading. As this multi-billion dollar feeding frenzy unfolded, I kept asking myself, how is Facebook... Read More
by evezzetti | May 23, 2012 | Uncategorized
You may have heard both sides of the “social media for business” debate. There are your colleagues who swear by it — there’s never been an easier or cheaper way to market & grow revenue than social media. Then, there are naysayers. The ones who spent evenings... Read More
by evezzetti | May 21, 2012 | Uncategorized
Very often, we hear from clients “I need my website updated” or “My website doesn’t look good.” And then they tell us they called “a guy” who says he can do the whole thing for a low, low price. Right. And a one-man band is an orchestra. Perhaps the biggest challenge... Read More
by evezzetti | May 18, 2012 | Uncategorized
The Knowledge Era takes a giant step forward I just completed the design and teaching of the inaugural Search Engine Optimization for the Web class at Macomb Community College. One of the points I regularly made was that the web and search engine optimization (SEO) is... Read More
by evezzetti | May 16, 2012 | Uncategorized
Get results with websites based on audience research, not on opinions As a new web designer, my workflow was typical of a freelancer. My designs were reflective of the client’s preferences. I asked questions like: “What colors do you like?” “Could you point me to some... Read More
