by evezzetti | Jun 18, 2012 | Uncategorized
A Small Business Training Solution Small businesses owners and managers (less than 100 employees) face special challenges when training their employees. The owners and managers in businesses of this size are often counted on to participate in the delivery of the... Read More
by evezzetti | Jun 15, 2012 | Uncategorized
Sounds harsh? Well, it might be – but truth often is. And the truth is human beings are slightly selfish. When we need something, whether a good or service, it is about US. Our needs. And that’s is why so much marketing content fails. When your customer is... Read More
by evezzetti | Jun 13, 2012 | Uncategorized
What is Human Performance Improvement (III): “Identifying Specific Solutions” I have been writing about Human Performance Improvement (HPI) as a methodology for consulting with businesses. HPI is a very powerful process, but most business owners have probably never... Read More
by evezzetti | Jun 11, 2012 | Uncategorized
I’ve been helping our clients create business social media profiles for a few years now. Just within the past 3 years, the amount of businesses who ask for this service have increased, asking for us to set up their profiles, and further, to brand them and start... Read More
by evezzetti | Jun 6, 2012 | Uncategorized
What is Human Performance Improvement (II): Finding the Problem In my introductory article about Human Performance Improvement (HPI), I began describing what it (HPI) is, so business owners that might consider using our services could understand the methodology that... Read More
by evezzetti | Jun 4, 2012 | Uncategorized
Perhaps you’ve heard the expression “content is king.” That has always been true, and is more true today in the Internet-based 24-7 world we live in. And that content is the foodstuff of websites. We’ve mentioned how websites are “living documents” and must be... Read More
by evezzetti | Jun 1, 2012 | Uncategorized
Not more than a couple of months ago, search engine marketers were advising their clients that they needed to give more consideration to Google Places as a local search strategy. Google Places was one of the pieces of the puzzle that businesses could use to optimize... Read More
by evezzetti | May 30, 2012 | Uncategorized
What is Human Performance Improvement: An Overview Lucid Business Strategies uses Human Performance Improvement as the basis of our consulting practice. Unfortunately, since very few of our clients or potential clients know what HPI is, it is difficult to explain in... Read More
by evezzetti | May 28, 2012 | Uncategorized
It is no secret that the starting point for any effective marketing campaign is to identify and reach your ideal target audience. Marketers have been doing this for decades. The explosion of online marketing has caused a renewed interest in how narrowly marketers... Read More
by evezzetti | May 24, 2012 | Uncategorized
This past week has been a whirlwind of hype around the Facebook IPO. There has been an intense media following of what the stock would go for in its first day of trading. As this multi-billion dollar feeding frenzy unfolded, I kept asking myself, how is Facebook... Read More
