by evezzetti | Apr 8, 2026 | Marketing Your Business, Marketing your Content, storytelling
As a business owner who is surrounded by small business owners, I recognize a kinship that exists between us. It’s not a personality, or a need, or even a want. It’s a mindset. “The businessperson is someone who swims in an uncertain world, so that those who work for... Read More
by evezzetti | Nov 11, 2025 | Digital Marketing, Marketing through SEO, Marketing your Content, storytelling
Data-driven storytelling is the art of interpreting raw data and using it to create a memorable narrative. It transforms raw data into a story that’s easy to remember, emotionally resonant, and actionable. The story can be good, but the data is the motor that drives... Read More
by evezzetti | Sep 23, 2025 | Digital Marketing, Digital Marketing, Marketing Strategy & Plans, Marketing your Content
Artificial Intelligence. To many, it can be daunting and even threatening as a job-taker that takes out the human creativity many digital marketers perfect to draw attention and connect with audiences with well-thought-out content and strategies. It’s true that AI is... Read More
by evezzetti | Aug 6, 2025 | Digital Marketing, Marketing Strategy & Plans, Marketing your Content
Inbound marketing is an intuitive approach that seeks to understand what, when, and how messaging can solve problems and attract customers to relevant content. It works organically by attracting potential customers to your clients’ businesses through helpful content... Read More
by evezzetti | May 27, 2025 | Digital Marketing, Marketing through Social Media, Marketing your Content
Who’s your audience? How do they engage digitally? What kind of communications would reach them? These are questions that should be answered and revisited often. As digital marketing evolves, so do our audiences. Where, how, and what reaches current and desired... Read More
by evezzetti | Feb 4, 2025 | Digital Marketing, Marketing Strategy & Plans, Marketing your Content
In the beginning of our digital marketing partnership, there’s often either a barrage of ideas or an overwhelming need for a “fresh approach.” Listening to your issues or desires is an important step that can develop a cohesive strategy and shape how your story gets... Read More
