How to Be a Small Business with a Big Presence in the “D”
Building a reputation as a “player” in the metro Detroit business community has been a small-business challenge for years, but it needn’t stay that way, says Kelly Oles, Corporate Partnership Development Manager for Palace Sports and Entertainment.
“Under our new management, there are affordable print, broadcast, and event options for small businesses that are surprisingly affordable,” Kelly says. “People shouldn’t be scared off by the perception that partnering with the Palace is beyond their budget.”
Small businesses with a modest budget might consider:
- Banner ads on the Palace website or advertisements on the new Pistons mobile app.
- 30-second pre-game spots on the Piston’s radio network, which covers 92% of the state.
- Holding a Holiday Party or Business-to-Business networking event at the Chairman’s Club. Events can be packaged with a game, if you wish.
- Contract for a suite for a single game, or a concert.
Those with a bit larger budget might consider:
- Buying ad space in the Courtside Quarterly magazine, which is sent out to season ticket holders, suite holders, and the CEOs of the Corporate Sponsors – approximately 15,000 people per issue.
- Partnering with the Palace for a VIP party in one of the clubs—such as the new 300Club. Cost includes a ticket to the game, food service and beverages, and your choice of a cash or open bar.
- Indoor and outside signage, logo rights, and other sports marketing promotional vehicles.