Blog your Way to Social Media Stardom

Blog Your Way to Social Media Stardom

Blog your way to stardomEver since sites like WordPress were birthed, people have been launching blogs and linking to them in their social media networks.

Or at least they do it for a while.

Then the blogger runs out of topics, moves to a new job, or just gets bored with the whole thing. The blog fades into obscurity, and the business owner figures all the other social media “stuff” will take up the slack.

Not so, says Jeff Bullas, a globally recognized social media star and technology expert, and he’s joined by others such as Adam Singer of Future Buzz and Darren Rowse at Problogger.

They all say your blog should be your “online home,” and social media outlets such as Twitter, Facebook, LinkedIn should be “outposts” – the places you have a presence. A strong blog following adds to your Search Engine rankings, and to your social media presence.

Your blog should be given priority for three reasons:

  1. Old articles are still read years later, and are thus given long life by the search engines. Old tweets, Bullas says, “live in archive purgatory where a majority will never be seen again.”
  2. Each blog post contributes to the cumulative results of your site. This is not so for Twitter or Facebook.
  3. Social Media sites are tools to share content. Use them to attract subscribers to your blog. Focus your community building efforts on creating a blog people actually want to read.

Follow these tips to get on the road to Social Media Stardom:

  • Blog regularly – at least once a week.
  • Make it visual – images make things more understandable, and can increase recall by up to 89%.
  • Use a conversational, personal style. Use first person, tell stories, avoid “lectures.”
  • When you motivate your reader, you create action. Ask thought-provoking questions, or activities that involved both sides of the brain. Our brains pay attention to things that are out of the ordinary.
  • Design your content to elicit an emotion. People remember things they care about – things they feel.
  • Solve a problem that is common to your customers or prospects. Leave the sales talk to someone else.

 

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The Black Hole of Social Media

the Black Hole of Social Media

Social Media Black Hole

The Black Hole of Social Media

For many businesses, social media is just a black hole, a virtual money pit, unless there is a strategy behind it that drives web traffic and lead generation.

It’s a money pit because every hour you invest in it is money out the window unless you are seeing an equal, or larger, return than the cost.

Before you say, “But social media is free! It doesn’t cost me anything!” consider this:  Let’s pretend you spend 2 hours on social networking sites over the course of the average day, and that your bill rate is $50/hour.  You are losing $100 per day by not producing client work. In 2 work weeks you’ve spent 20 hours and $1,000 has gone out the window.

Maybe you try to justify it by saying, “Well, it’s marketing time.” It would be, if you were seeing at least $1,000 – and hopefully much more – coming back at you as a result of the time spent. But if you’re not, you’re just another bright, shiny object spinning around in the middle of the vortex.

Your social media success isn’t about the number of followers you have. Any business with a credit card can buy followers. It doesn’t matter how many people “like” a post or retweet anything you say.

The real measure of success of your social media efforts is the effect it has on your website ranking, which is fed by traffic on the site, and traffic on the site comes from developing a business strategy based on research, and continual monitoring and tweaking.

Do you know your numbers?

  • How many hours are you putting into social media each week, and what does that cost you in terms of lost revenue? (if you don’t know, track it for a week)
  • What percentage of your site visitors are coming from each social media outlet?
  • What percentage of site visitors convert into clients or customers?
  • Does the income equal or exceed the outlay?

Over the course of several months, you will be able to gauge the exchange. If it’s in your favor – great. If it’s not, it’s time to consider a strategic social media marketing plan.

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