Fear versus Inspiration in Sales

Fear versus Inspiration in Sales

A Bottle of PainFind their pain and exploit it… that’s the basis of most sales training programs. Find their pain, find their fear, and get them at the gut.

Yes, it’s true. Going for the gut increases your sales.

And the question remains: Do you really serve yourself and your customers/prospects when you come from a space of pain/fear?

If the Law of Attraction is invariable, then focusing on people in pain or in fear will bring you more of the same. That’s great, if that is the space you want to claim as your own. More people with no money, more people with bushels of objections, more people who live in fear of their competitors.

What if you came from a higher consciousness? What if the people you want to attract are those with a chronic positive outlook, the calculated risk-takers, the “I can do it” folks?

What if your elevator pitch was less about what info you can pack into an elevator ride and more about how much you can elevate the thinking and lives of the people you meet?

 

Just for Today

Look only for the Joy points:

  • Instead of “We help people who don’t know how to…” try “We help people who are excited to learn to…”
  • Instead of “We help people who fear that…” try “We help people who dream of…”
  • Instead of “We help people who lack…” try “We help people who have room for…”

We’d love to hear how your experience of the day changed as you looked for ways to elevate those around you!

We’re Lucid Business Strategies… helping small businesses grow bigger and better.

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How to Be a Small Business with a Big Presence in the “D”

How to Be a Small Business with a Big Presence in the “D”

Small Business Big Presence

Building a reputation as a “player” in the metro Detroit business community has been a small-business challenge for years, but it needn’t stay that way, says Kelly Oles, Corporate Partnership Development Manager for Palace Sports and Entertainment.

“Under our new management, there are affordable print, broadcast, and event options for small businesses that are surprisingly affordable,” Kelly says. “People shouldn’t be scared off by the perception that partnering with the Palace is beyond their budget.”

Small businesses with a modest budget might consider:

  • Banner ads on the Palace website or advertisements on the new Pistons mobile app.
  • 30-second pre-game spots on the Piston’s radio network, which covers 92% of the state.
  • Holding a Holiday Party or Business-to-Business networking event at the Chairman’s Club. Events can be packaged with a game, if you wish.
  • Contract for a suite for a single game, or a concert.

Those with a bit larger budget might consider:

  •  Buying ad space in the Courtside Quarterly magazine, which is sent out to season ticket holders, suite holders, and the CEOs of the Corporate Sponsors – approximately 15,000 people per issue.
  •  Partnering with the Palace for a VIP party in one of the clubs—such as the new 300Club. Cost includes a ticket to the game, food service and beverages, and your choice of a cash or open bar.
  •  Indoor and outside signage, logo rights, and other sports marketing promotional vehicles.

Remember that Palace Sports & Entertainment includes DTE Energy Music Theatre and Meadowbrook Music Festival, where there are also options for seasonal or one-show advertising online and in print!

For more information on how your small business can gain a big presence in metro Detroit, contact Kelly Oles at 248-377-8478, or email her at koles@palacenet.com

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