4 Reasons Blogging is Better for Business than Twitter

4 Reasons Blogging is Better for Business than Twitter

Blogging compaired to TwitterWhat am I, crazy?

Am I suggesting that you stop with the 140-character thing and get back to writing articles? Don’t world communications revolve around Twitter?

To answer the first question, there was a Waylon Jennings song some years back titled, “I’ve always been crazy, it keeps me from going insane.” Enough said on that one.

Now the other two: It’s true that the general public in entranced by Twitter and its usefulness in smack talk about famous people and bringing down nasty political regimes.  But it’s not the strongest platform if you’re serious about establishing authority and relevancy – two factors Google includes in the search engine results page (SERP) equation.

Your blog is the real foundation for your content and social media strategy. Here are 4 reasons why:

1)      Twitter is popular because it is easy and immediate. As for its relevance – well, a 3rd grader could do it. Blogging takes time, thought, research, and planning, and if done correctly, requires that you continue over long periods of time, with consistent frequency.

2)      Old articles are valuable and often read years later because they rank well in the SERPs for the keywords on which they are built, and add to your authority. Old Tweets… well, forget it, because everyone else will.

3)      Most blogging platforms give you some form of analytics – you’ll see just how many people are reading your posts, which posts garner the most interest, and a host of other factors that can help you build stronger relationships and more business.

4)      As Adam Singer of Future Buzz says, “Everyone on Twitter is looking for the next big thing to link to. Wouldn’t you rather be that big thing instead of merely another person pointing at it?

Think about blogs and tweets in terms of food:  A tweet is a snack. But your customers want a full-course meal. They want to be engaged, they want something interesting enough to satisfy their hunger. You simply cannot give them that in 140 characters.

 The Take Away:

Blog first, then tweet. Write your very best content – content that proves you know your stuff, content that compels the reader to engage, to think, to act – then tweet the link, and include it in your next e-newsletter (you do have one, don’t you?). Do it consistently and over time you will see results.

Yeah – Crazy like a fox.

Lucid Business Strategies

 

Lucid Business Strategies helps people like you grow your online relevance, authorship and revenue.
email for info or call (586) 254-0095.

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How to Write Gourmet Blog Posts

 How to Write Gourmet Blog Posts

A Single Serving

Single-Servings, Please

Well-crafted, relevancy-rich blogs are like gourmet meals: they’re served up in stages.

Attention spans are short. Demand for relevancy is high, and everyone needs a bit of time to digest one course before going on to the next.

The best blogs are short and intellectually or emotionally nutritious. Just enough, ruthlessly edited for readability and comprehension.

When you think you have a lot to say, say it – then edit it down by half. If it’s still more than three or four short paragraphs, break it into a series of posts, spaced a few days apart.

Just like a gourmet meal.

 

Google

 

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Blog your Way to Social Media Stardom

Blog Your Way to Social Media Stardom

Blog your way to stardomEver since sites like WordPress were birthed, people have been launching blogs and linking to them in their social media networks.

Or at least they do it for a while.

Then the blogger runs out of topics, moves to a new job, or just gets bored with the whole thing. The blog fades into obscurity, and the business owner figures all the other social media “stuff” will take up the slack.

Not so, says Jeff Bullas, a globally recognized social media star and technology expert, and he’s joined by others such as Adam Singer of Future Buzz and Darren Rowse at Problogger.

They all say your blog should be your “online home,” and social media outlets such as Twitter, Facebook, LinkedIn should be “outposts” – the places you have a presence. A strong blog following adds to your Search Engine rankings, and to your social media presence.

Your blog should be given priority for three reasons:

  1. Old articles are still read years later, and are thus given long life by the search engines. Old tweets, Bullas says, “live in archive purgatory where a majority will never be seen again.”
  2. Each blog post contributes to the cumulative results of your site. This is not so for Twitter or Facebook.
  3. Social Media sites are tools to share content. Use them to attract subscribers to your blog. Focus your community building efforts on creating a blog people actually want to read.

Follow these tips to get on the road to Social Media Stardom:

  • Blog regularly – at least once a week.
  • Make it visual – images make things more understandable, and can increase recall by up to 89%.
  • Use a conversational, personal style. Use first person, tell stories, avoid “lectures.”
  • When you motivate your reader, you create action. Ask thought-provoking questions, or activities that involved both sides of the brain. Our brains pay attention to things that are out of the ordinary.
  • Design your content to elicit an emotion. People remember things they care about – things they feel.
  • Solve a problem that is common to your customers or prospects. Leave the sales talk to someone else.

 

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