by evezzetti | Aug 15, 2013 | Marketing via Pay-Per-Click Programs, Uncategorized
AdWords Success Tip: Prioritize Your Campaigns Working with Google AdWords you quickly learn: It is one thing to create and monitor the activity of a campaign. It’s another thing to know what actions to take based on the data you collect. You’ll see... Read More
by evezzetti | Jul 24, 2013 | Marketing via Pay-Per-Click Programs
The Flip Side of Google AdWords “Automated Intelligence” Be careful when you let Google do the thinking for you in pay-per-click! Last week, one of my Google AdWords clients ran through their entire ad budget within a few of days. That might be fine for some... Read More
by evezzetti | Feb 8, 2013 | Marketing via Pay-Per-Click Programs, Uncategorized
Want to increase your Marketing ROI? Build Effective Landing Pages and Invest in Google AdWords What is a Landing Page? A Landing Page is the place you want people to go to find specific information or offers on a product or service. Landing Pages carry your... Read More
by evezzetti | Feb 1, 2013 | Marketing via Pay-Per-Click Programs
The Most Misunderstood Marketing Tool in the World One thing we’ve learned “for sure” over the last several years is that few businesses know much about the power of Google AdWords, and even fewer understand how it works. At its most basic, AdWords is an advertising... Read More
by evezzetti | Jan 7, 2013 | Marketing via Pay-Per-Click Programs, Uncategorized
Adventures in AdWords, Part 1 “No matter what your budget, you can display your ads on Google and our advertising network. Pay only if people click your ads,” says the Google Adwords landing page. Yep. That’s the plain and simple truth. No matter... Read More
