Pay Per Click marketing is a form of online advertising in which you pay for placement on a search engine like Google, Bing, or Facebook.
In a Pay Per Click marketing campaign, your ad shows up only when a consumer searches for the products or services you have designated in your ad. Each time a consumer clicks the link in your ad that takes them to your landing page, you pay a fee which can be as little as a few cents, depending on the level of competition and the bidding rates.
- You’ll save advertising dollars because your ads don’t show up unless your specific search terms are entered.
- Dollars spent to convert a site visitor to a buyer can be tracked to the penny.
- Ads and Landing Pages can be quickly updated to match variables in your industry and/or buying habits of your prospects.
- Ads can be geo-targeted, so that they only show up in specific searches in specific geographic areas.
Managing an online marketing campaign requires constant monitoring and upkeep. Lucid Business Strategies has the resources to plan, develop, launch and manage your Pay Per Click campaigns.