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3 Ways to Build a Winning Homepage

by apenny | Apr 12, 2019 | Marketing Through Website Design, Marketing Your Business, Search Engine Marketing

Before we start… What is a”winning homepage”? Your homepage is your brand’s welcome mat on the web. People will stop there before crossing the threshold to your website content. They’ll form an impression about who you are, how welcome... Read More

Joomla! Websites Under Attack

by jmcelyea | Apr 24, 2014 | Marketing Through Website Design, Uncategorized

It is common knowledge that there are legions of hackers trying to gain access to websites around the world. It is accepted as part of having a web presence that someone (human or automated) will try to attack your site many, many times each day. We have recently... Read More

Kickstart Your Goals for 2014

by evezzetti | Dec 13, 2013 | Consulting for Business Growth

It’s that time of year again.  Time to set some goals.  For many, goal-setting is an oft-dreaded activity, one where you sit in front of a blank screen or sheet of paper, infected with writer’s block, unable to bring anything of value to mind. What about setting goals... Read More

AdWords Success Tip: Prioritize Your Campaigns

by evezzetti | Aug 15, 2013 | Marketing via Pay-Per-Click Programs, Uncategorized

AdWords Success Tip: Prioritize Your Campaigns   Working with Google AdWords you quickly learn: It is one thing to create and monitor the activity of a campaign. It’s another thing to know what actions to take based on the data you collect. You’ll see... Read More

4 Reasons Blogging is Better for Business than Twitter

by evezzetti | Aug 6, 2013 | Blogging Creation Services

4 Reasons Blogging is Better for Business than Twitter What am I, crazy? Am I suggesting that you stop with the 140-character thing and get back to writing articles? Don’t world communications revolve around Twitter? To answer the first question, there was a... Read More

The Flip Side of Google AdWords “Automated Intelligence”

by evezzetti | Jul 24, 2013 | Marketing via Pay-Per-Click Programs

The Flip Side of Google AdWords “Automated Intelligence” Be careful when you let Google do the thinking for you in pay-per-click! Last week, one of my Google AdWords clients ran through their entire ad budget within a few of days. That might be fine for some... Read More

Video or Podcast: Which is Right for your Business?

by evezzetti | Jul 17, 2013 | Marketing through SEO, Uncategorized

Video or Podcast: Which is Right for Your Business? Video or Podcast: If you are a business owner it is no longer a question of whether you should invest in internet broadcast such as YouTube or a Podcast. The only question is: which is right for your business?  Don’t... Read More

What Your Social Media Photo Says About You

by evezzetti | Jul 9, 2013 | Marketing through Social Media, Uncategorized

What Your Social Media Photo Says about You Maybe you think that photo of you and the grinning kids at the beach shows your “fun side.” Maybe you think a sardonic smile and half-wink makes you look sophisticated. The truth about Social media profile... Read More

Blogging: The Rule of Authority

by evezzetti | Jun 26, 2013 | Marketing through Social Media, Marketing your Content, Uncategorized

Blogging: The Rule of Authority On or off-line, people trust, follow, and share the wisdom and content of those they feel have greater authority than themselves. As children we accepted the authority of our parents, babysitters, teachers, the police, and clergy. When... Read More

How to Make Google Like Your Blog and Rank it Higher

by evezzetti | Jun 24, 2013 | Blogging Creation Services, Marketing Strategy & Plans, Marketing your Content

How to Make Google Like Your Blog and Rank it Higher Part of Google’s Matt Cutts blogging presentation at a recent Word Camp shed light on how Page Ranking works, and how to make your blog relevant to your readers as well as to Google. In case you are new to the... Read More
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Clients Love Lucid

Testimonial – Jeff Carless

Jeff is a multi-talented business consultant. With his vast experience in the business world as well as his high level...
Jeff Carless, President
Jelik, Inc.
Shelby Township, MI
Lucid Business Strategies
2019-12-30T14:25:25+00:00
Jeff Carless, President
Jelik, Inc.
Shelby Township, MI
Jeff is a multi-talented business consultant. With his vast experience in the business world as well as his high level of integrity, education and work ethic - he is able to work with any size business from a one on one with the owner to a large training session. He always listens first and every program we have implemented have shown positive results that have improved our companies P&L and overall profits. I look forward to every session and I always come away re-energized with a specific plan of action that keeps me focused. I would be happy to discuss my experience with any potential clients that may be contemplating using Lucid Business Strategies.
https://www.lucidbusiness.com/testimonials/testimonial-jeff-carless/

Testimonial – Jennifer Connell

"Working with the team at Lucid Business Strategies is a pleasure--we appreciate their high integrity and honesty. Our organization has...

Jennifer Connell, Consultant
Jorgensen Leadership Center, Jacksonville, Florida

Lucid Business Strategies
2019-12-30T15:00:21+00:00

Jennifer Connell, Consultant
Jorgensen Leadership Center, Jacksonville, Florida

"Working with the team at Lucid Business Strategies is a pleasure--we appreciate their high integrity and honesty. Our organization has gone from ‘nowhere to be found‘ to the top listing in Google’s search engine and we didn’t pay for ads!  Their expertise in the latest web design and development & internet marketing trends is comprehensive and their and ability to educate those who have limited knowledge in such areas is much appreciated. They listened to what we wanted, advised when necessary and delivered a  superior website for us. Working with Lucid removed the guesswork and stress out of positioning our organization on the world wide web with a great looking website.  Thank you Team Lucid."
https://www.lucidbusiness.com/testimonials/testimonial-jennifer-connell/

Testimonial – Ron Current

“Since 2000, Jeff McElyea and Lucid Business Strategies have and continue to be a vital marketing & strategic partner for...
Ron Current, Vice President (Retired)
Sterling Heights Regional Chamber of Commerce & Industry
Lucid Business Strategies
2019-12-30T16:13:02+00:00
Ron Current, Vice President (Retired)
Sterling Heights Regional Chamber of Commerce & Industry
“Since 2000, Jeff McElyea and Lucid Business Strategies have and continue to be a vital marketing & strategic partner for our Chamber. Lucid is instrumental in the success of our key referral program- the Business Resource Alliance Groups (B.R.A.G.™) that serves one-third of our membership.  Lucid is also in charge of making sure that our new website gives our 1,500 members the superior marketing and benefit support that our members expect.  If you want your business to run at its peak you need to use Lucid Business Strategies.”
https://www.lucidbusiness.com/testimonials/testimonial-ron-current/

Testimonial – Tricia Casasanta

"There was a time in my life where my company totally consumed my time. Starting work earlier than most birds...

Tricia C., President
Dental Staffing Services Company

Lucid Business Strategies
2019-12-30T16:13:58+00:00

Tricia C., President
Dental Staffing Services Company

"There was a time in my life where my company totally consumed my time. Starting work earlier than most birds awaken and leaving work when most people have resigned for the night. I did not have time to do the things I loved to do. It was all about the company. Does this sound familiar to any of you? I finally reached a point where I recognized this was not the life I wanted and sought out the help of Lucid Business Strategies. They gave me the skills and tools to effectively manage the team, increase sales, monitor the success of each department, increase the companies “bottom line”, problem solve the highs and lows the business would experience, strategize in order to meet and excel the company’s goals and to think innovatively. Thanks to Lucid Business Strategies, I finally got my life back."
https://www.lucidbusiness.com/testimonials/testimonial-tricia-casasanta/

Testimonial – Wayne Oehmke

"Our chamber has had the opportunity to partner with Lucid on many occasions over the last several years, and we’ve...

Wayne Oehmke, President
Sterling Heights Regional Chamber of Commerce & Industry

Lucid Business Strategies
2019-12-30T16:14:58+00:00

Wayne Oehmke, President
Sterling Heights Regional Chamber of Commerce & Industry

"Our chamber has had the opportunity to partner with Lucid on many occasions over the last several years, and we’ve both grown and found value in our relationship. Our chamber and members have benefited from their expertise at many levels, and Lucid president Jeff McElyea is a very important component of our successful Business Resource Alliance Groups (BRAG) networking program. He’s brought structure, training and know-how to these popular groups, and, along with others, helped it to grow into one of the most known and respected networking programs in our area. In 2009, we purchased a new website program for our chamber. What was supposed to be an easy transition and implementation at the time of purchase, turned into something needing much more expertise than we originally believed, and also more than our already busy staff had available time to commit to the project.  Lucid came alongside us to serve in a project manager capacity, and worked with the vendor, our staff, and a host of others, to make our new site at www.shrcci.com a reality. Subsequently they’ve assisted in marketing and designing the advertising appearing on the site, and continue to work with the vendor and our staff to help ensure the best results for our members and site visitors."
https://www.lucidbusiness.com/testimonials/testimonial-wayne-oehmke/
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