by apenny | Apr 12, 2019 | Marketing Through Website Design, Marketing Your Business, Search Engine Marketing
Before we start… What is a”winning homepage”? Your homepage is your brand’s welcome mat on the web. People will stop there before crossing the threshold to your website content. They’ll form an impression about who you are, how welcome... Read More
by jmcelyea | Apr 24, 2014 | Marketing Through Website Design, Uncategorized
It is common knowledge that there are legions of hackers trying to gain access to websites around the world. It is accepted as part of having a web presence that someone (human or automated) will try to attack your site many, many times each day. We have recently... Read More
by evezzetti | Dec 13, 2013 | Consulting for Business Growth
It’s that time of year again. Time to set some goals. For many, goal-setting is an oft-dreaded activity, one where you sit in front of a blank screen or sheet of paper, infected with writer’s block, unable to bring anything of value to mind. What about setting goals... Read More
by evezzetti | Aug 15, 2013 | Marketing via Pay-Per-Click Programs, Uncategorized
AdWords Success Tip: Prioritize Your Campaigns Working with Google AdWords you quickly learn: It is one thing to create and monitor the activity of a campaign. It’s another thing to know what actions to take based on the data you collect. You’ll see... Read More
by evezzetti | Aug 6, 2013 | Blogging Creation Services
4 Reasons Blogging is Better for Business than Twitter What am I, crazy? Am I suggesting that you stop with the 140-character thing and get back to writing articles? Don’t world communications revolve around Twitter? To answer the first question, there was a... Read More
by evezzetti | Jul 24, 2013 | Marketing via Pay-Per-Click Programs
The Flip Side of Google AdWords “Automated Intelligence” Be careful when you let Google do the thinking for you in pay-per-click! Last week, one of my Google AdWords clients ran through their entire ad budget within a few of days. That might be fine for some... Read More
by evezzetti | Jul 17, 2013 | Marketing through SEO, Uncategorized
Video or Podcast: Which is Right for Your Business? Video or Podcast: If you are a business owner it is no longer a question of whether you should invest in internet broadcast such as YouTube or a Podcast. The only question is: which is right for your business? Don’t... Read More
by evezzetti | Jul 9, 2013 | Marketing through Social Media, Uncategorized
What Your Social Media Photo Says about You Maybe you think that photo of you and the grinning kids at the beach shows your “fun side.” Maybe you think a sardonic smile and half-wink makes you look sophisticated. The truth about Social media profile... Read More
by evezzetti | Jun 26, 2013 | Marketing through Social Media, Marketing your Content, Uncategorized
Blogging: The Rule of Authority On or off-line, people trust, follow, and share the wisdom and content of those they feel have greater authority than themselves. As children we accepted the authority of our parents, babysitters, teachers, the police, and clergy. When... Read More
by evezzetti | Jun 24, 2013 | Blogging Creation Services, Marketing Strategy & Plans, Marketing your Content
How to Make Google Like Your Blog and Rank it Higher Part of Google’s Matt Cutts blogging presentation at a recent Word Camp shed light on how Page Ranking works, and how to make your blog relevant to your readers as well as to Google. In case you are new to the... Read More
