by evezzetti | May 4, 2026 | Community Outreach, Marketing Strategy & Plans, Marketing Your Business
In the world of small business, community isn’t just a buzzword. It’s our infrastructure. When a local business owner chooses to sponsor a Little League team or source their supplies from the shop down the street, they aren’t just making a transaction. They are... Read More
by evezzetti | Apr 8, 2026 | Marketing Your Business, Marketing your Content, storytelling
As a business owner who is surrounded by small business owners, I recognize a kinship that exists between us. It’s not a personality, or a need, or even a want. It’s a mindset. “The businessperson is someone who swims in an uncertain world, so that those who work for... Read More
by evezzetti | Mar 6, 2026 | Uncategorized
This is the final post of our ongoing series on email marketing strategy. In this series, we explored what can go wrong and what success looks like. Today, we are discussing why email marketing is still a great way to get results. I often hear people say,... Read More
by evezzetti | Feb 13, 2026 | Digital Marketing, email marketing, Marketing Strategy & Plans
This post is part of our ongoing series on email marketing strategy. In this series, we explore what can go wrong, what success looks like, and why email marketing is still a great way to get results. I’ll admit it. I’ve opened emails and instantly felt like they were... Read More
by evezzetti | Jan 20, 2026 | Digital Marketing, email marketing, Marketing Strategy & Plans
This post is part of our ongoing series on email marketing strategy. In this series, we explore what can go wrong, what success looks like, and why email marketing is still a great way to get results. Every January, it happens the same way. I open my inbox during the... Read More
by evezzetti | Dec 12, 2025 | Digital Marketing, Marketing Strategy & Plans, storytelling
I don’t know about you, but the end of the year always brings up a lot of what-ifs and what’s next rumination. This year is no exception. As we tally up what worked and what didn’t, it was clear that what helped businesses communicate most clearly were strategies... Read More
by evezzetti | Nov 11, 2025 | Digital Marketing, Marketing through SEO, Marketing your Content, storytelling
Data-driven storytelling is the art of interpreting raw data and using it to create a memorable narrative. It transforms raw data into a story that’s easy to remember, emotionally resonant, and actionable. The story can be good, but the data is the motor that drives... Read More
by evezzetti | Sep 23, 2025 | Digital Marketing, Digital Marketing, Marketing Strategy & Plans, Marketing your Content
Artificial Intelligence. To many, it can be daunting and even threatening as a job-taker that takes out the human creativity many digital marketers perfect to draw attention and connect with audiences with well-thought-out content and strategies. It’s true that AI is... Read More
by evezzetti | Aug 6, 2025 | Digital Marketing, Marketing Strategy & Plans, Marketing your Content
Inbound marketing is an intuitive approach that seeks to understand what, when, and how messaging can solve problems and attract customers to relevant content. It works organically by attracting potential customers to your clients’ businesses through helpful content... Read More
by evezzetti | May 27, 2025 | Digital Marketing, Marketing through Social Media, Marketing your Content
Who’s your audience? How do they engage digitally? What kind of communications would reach them? These are questions that should be answered and revisited often. As digital marketing evolves, so do our audiences. Where, how, and what reaches current and desired... Read More
