4 Reasons Blogging is Better for Business than Twitter

4 Reasons Blogging is Better for Business than Twitter

Blogging compaired to TwitterWhat am I, crazy?

Am I suggesting that you stop with the 140-character thing and get back to writing articles? Don’t world communications revolve around Twitter?

To answer the first question, there was a Waylon Jennings song some years back titled, “I’ve always been crazy, it keeps me from going insane.” Enough said on that one.

Now the other two: It’s true that the general public in entranced by Twitter and its usefulness in smack talk about famous people and bringing down nasty political regimes.  But it’s not the strongest platform if you’re serious about establishing authority and relevancy – two factors Google includes in the search engine results page (SERP) equation.

Your blog is the real foundation for your content and social media strategy. Here are 4 reasons why:

1)      Twitter is popular because it is easy and immediate. As for its relevance – well, a 3rd grader could do it. Blogging takes time, thought, research, and planning, and if done correctly, requires that you continue over long periods of time, with consistent frequency.

2)      Old articles are valuable and often read years later because they rank well in the SERPs for the keywords on which they are built, and add to your authority. Old Tweets… well, forget it, because everyone else will.

3)      Most blogging platforms give you some form of analytics – you’ll see just how many people are reading your posts, which posts garner the most interest, and a host of other factors that can help you build stronger relationships and more business.

4)      As Adam Singer of Future Buzz says, “Everyone on Twitter is looking for the next big thing to link to. Wouldn’t you rather be that big thing instead of merely another person pointing at it?

Think about blogs and tweets in terms of food:  A tweet is a snack. But your customers want a full-course meal. They want to be engaged, they want something interesting enough to satisfy their hunger. You simply cannot give them that in 140 characters.

 The Take Away:

Blog first, then tweet. Write your very best content – content that proves you know your stuff, content that compels the reader to engage, to think, to act – then tweet the link, and include it in your next e-newsletter (you do have one, don’t you?). Do it consistently and over time you will see results.

Yeah – Crazy like a fox.

Lucid Business Strategies

 

Lucid Business Strategies helps people like you grow your online relevance, authorship and revenue.
email for info or call (586) 254-0095.

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How to Make Google Like Your Blog and Rank it Higher

How to Make Google Like Your Blog and Rank it Higher

Part of Google’s Matt Cutts blogging presentation at a recent Word Camp shed light on how Page Ranking works, and how to make your blog relevant to your readers as well as to Google.

In case you are new to the blogging world, page rank is one of the measures Google uses when deciding which websites or blogs to put in the results list on any given search, and in what order.

Google will like your blog and rank it higher based on an equation that includes:

Relevance and Reputation

According to Matt Cutts, the “relevance” side is drawn from what you say on your blog – the content you serve up. Like any other web page, your blog post has to deliver what it says. If your title is “Making People Laugh,” your content must be about making people laugh, not delivering newspapers. “Content” includes the images you use. Learn more about the relevance of image files here.

“Relevance,” then, is what you say in your blog. “Reputation” – the other side of the equation – is about what people say about you and the things you write.

How does Google determine if you are relevant and reputable?

The “Relevance” side of your blog comes from Google crawling your website code, looking to see if the page title and content and images all work together and cover the same topic. If they do, Google will like your blog and rank it higher. The “Reputation” side of your blog comes from the number of people who link to your blog, the importance of those people, the frequency of their visits to your blog, and how deep they go into your blog.

 Here’s a very simplified example of the Reputation side:

You and a guy named Joe both write blogs on the same topic. You have 10 links back to your blog from other sites. Joe has 20. Six of your ten back links are from the New York Times, famous authors, and other “important” people, who tend to come to your blog each week and invest time in looking at a number of posts.  All of Joe’s 20 back links are from his co-workers, friends, and a few of his college buddies, who have linked one time and never returned.

Guess whose blog ranks higher on the “Reputation” side?  Hint: it’s not Joe.

Three Things to do so Google will like your Blog:

  • Make sure your page titles, image names, and image ‘alt’ tags use keywords related to the main focus of the blog post.
  • Scatter the keywords throughout your content, but don’t “keyword stuff.”  Your content should be written naturally, not too sterile and without using the keywords so much that it’s uncomfortable for the reader.
  • Seek out people with authority in your subject who might be willing to link to your blog post. Be careful here so that you are not getting links from disreputable people, and don’t become obsessed with getting back links. When your content is good enough to be shared, back links will occur naturally.

Keep in mind that doing these things may not make Google like your blog and rank it higher right off the bat. But over time, and with consistency, you will see your relevancy, reputation, and page rank increase.

Lucid Business Strategies

Lucid Business Strategies helps small business owners create and maintain blogs that are liked by Google.

Learn more about our blog strategies and services by calling:

586-254-0095

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