by evezzetti | May 4, 2026 | Community Outreach, Marketing Strategy & Plans, Marketing Your Business
In the world of small business, community isn’t just a buzzword. It’s our infrastructure. When a local business owner chooses to sponsor a Little League team or source their supplies from the shop down the street, they aren’t just making a transaction. They are... Read More
by evezzetti | Apr 8, 2026 | Marketing Your Business, Marketing your Content, storytelling
As a business owner who is surrounded by small business owners, I recognize a kinship that exists between us. It’s not a personality, or a need, or even a want. It’s a mindset. “The businessperson is someone who swims in an uncertain world, so that those who work for... Read More
by evezzetti | Mar 6, 2026 | Uncategorized
This is the final post of our ongoing series on email marketing strategy. In this series, we explored what can go wrong and what success looks like. Today, we are discussing why email marketing is still a great way to get results. I often hear people say,... Read More
by evezzetti | Feb 13, 2026 | Digital Marketing, email marketing, Marketing Strategy & Plans
This post is part of our ongoing series on email marketing strategy. In this series, we explore what can go wrong, what success looks like, and why email marketing is still a great way to get results. I’ll admit it. I’ve opened emails and instantly felt like they were... Read More
by evezzetti | Jan 20, 2026 | Digital Marketing, email marketing, Marketing Strategy & Plans
This post is part of our ongoing series on email marketing strategy. In this series, we explore what can go wrong, what success looks like, and why email marketing is still a great way to get results. Every January, it happens the same way. I open my inbox during the... Read More
