by evezzetti | Oct 14, 2026 | Community Outreach, Community Spotlight, Digital Marketing, Marketing Your Business
It rained all day on Sunday, September 20. A steady curtain of rain that usually keeps people tucked comfortably into their homes. And yet, a few hundred of our neighbors packed the gym at Oxford Middle School anyway. I spent the afternoon behind the Lucid Marketing... Read More
by evezzetti | Aug 14, 2026 | Blogging Creation Services, Digital Marketing, Marketing your Content, storytelling
I can’t tell you how many times I’ve sat down with business leaders, asked about their content strategy, and watched them visibly sigh. Usually, the reaction sounds like this: “Do people still blog?” or “It feels like an expensive, low-priority... Read More
by evezzetti | Feb 13, 2026 | Digital Marketing, email marketing, Marketing Strategy & Plans
This post is part of our ongoing series on email marketing strategy. In this series, we explore what can go wrong, what success looks like, and why email marketing is still a great way to get results. I’ll admit it. I’ve opened emails and instantly felt like they were... Read More
by evezzetti | Jan 20, 2026 | Digital Marketing, email marketing, Marketing Strategy & Plans
This post is part of our ongoing series on email marketing strategy. In this series, we explore what can go wrong, what success looks like, and why email marketing is still a great way to get results. Every January, it happens the same way. I open my inbox during the... Read More
by evezzetti | Dec 12, 2025 | Digital Marketing, Marketing Strategy & Plans, storytelling
I don’t know about you, but the end of the year always brings up a lot of what-ifs and what’s next rumination. This year is no exception. As we tally up what worked and what didn’t, it was clear that what helped businesses communicate most clearly were strategies... Read More
by evezzetti | Nov 11, 2025 | Digital Marketing, Marketing through SEO, Marketing your Content, storytelling
Data-driven storytelling is the art of interpreting raw data and using it to create a memorable narrative. It transforms raw data into a story that’s easy to remember, emotionally resonant, and actionable. The story can be good, but the data is the motor that drives... Read More
