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AdWords Success Tip: Prioritize Your Campaigns

by evezzetti | Aug 15, 2013 | Marketing via Pay-Per-Click Programs, Uncategorized

AdWords Success Tip: Prioritize Your Campaigns   Working with Google AdWords you quickly learn: It is one thing to create and monitor the activity of a campaign. It’s another thing to know what actions to take based on the data you collect. You’ll see... Read More

The Flip Side of Google AdWords “Automated Intelligence”

by evezzetti | Jul 24, 2013 | Marketing via Pay-Per-Click Programs

The Flip Side of Google AdWords “Automated Intelligence” Be careful when you let Google do the thinking for you in pay-per-click! Last week, one of my Google AdWords clients ran through their entire ad budget within a few of days. That might be fine for some... Read More

Want to increase your Marketing ROI? Build Effective Landing Pages and Invest in Google AdWords

by evezzetti | Feb 8, 2013 | Marketing via Pay-Per-Click Programs, Uncategorized

Want to increase your Marketing ROI? Build Effective Landing Pages and Invest in Google AdWords   What is a Landing Page? A Landing Page is the place you want people to go to find specific information or offers on a product or service. Landing Pages carry your... Read More

The Most Misunderstood Marketing Tool in the World

by evezzetti | Feb 1, 2013 | Marketing via Pay-Per-Click Programs

The Most Misunderstood Marketing Tool in the World One thing we’ve learned “for sure” over the last several years is that few businesses know much about the power of Google AdWords, and even fewer understand how it works. At its most basic, AdWords is an advertising... Read More

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Clients Love Lucid

Testimonial – Jeff Carless

Jeff is a multi-talented business consultant. With his vast experience in the business world as well as his high level...
Jeff Carless, President
Jelik, Inc.
Shelby Township, MI
Lucid Business Strategies
2019-12-30T14:25:25+00:00
Jeff Carless, President
Jelik, Inc.
Shelby Township, MI
Jeff is a multi-talented business consultant. With his vast experience in the business world as well as his high level of integrity, education and work ethic - he is able to work with any size business from a one on one with the owner to a large training session. He always listens first and every program we have implemented have shown positive results that have improved our companies P&L and overall profits. I look forward to every session and I always come away re-energized with a specific plan of action that keeps me focused. I would be happy to discuss my experience with any potential clients that may be contemplating using Lucid Business Strategies.
https://www.lucidbusiness.com/testimonials/testimonial-jeff-carless/

Testimonial – Jennifer Connell

"Working with the team at Lucid Business Strategies is a pleasure--we appreciate their high integrity and honesty. Our organization has...

Jennifer Connell, Consultant
Jorgensen Leadership Center, Jacksonville, Florida

Lucid Business Strategies
2019-12-30T15:00:21+00:00

Jennifer Connell, Consultant
Jorgensen Leadership Center, Jacksonville, Florida

"Working with the team at Lucid Business Strategies is a pleasure--we appreciate their high integrity and honesty. Our organization has gone from ‘nowhere to be found‘ to the top listing in Google’s search engine and we didn’t pay for ads!  Their expertise in the latest web design and development & internet marketing trends is comprehensive and their and ability to educate those who have limited knowledge in such areas is much appreciated. They listened to what we wanted, advised when necessary and delivered a  superior website for us. Working with Lucid removed the guesswork and stress out of positioning our organization on the world wide web with a great looking website.  Thank you Team Lucid."
https://www.lucidbusiness.com/testimonials/testimonial-jennifer-connell/

Testimonial – Ron Current

“Since 2000, Jeff McElyea and Lucid Business Strategies have and continue to be a vital marketing & strategic partner for...
Ron Current, Vice President (Retired)
Sterling Heights Regional Chamber of Commerce & Industry
Lucid Business Strategies
2019-12-30T16:13:02+00:00
Ron Current, Vice President (Retired)
Sterling Heights Regional Chamber of Commerce & Industry
“Since 2000, Jeff McElyea and Lucid Business Strategies have and continue to be a vital marketing & strategic partner for our Chamber. Lucid is instrumental in the success of our key referral program- the Business Resource Alliance Groups (B.R.A.G.™) that serves one-third of our membership.  Lucid is also in charge of making sure that our new website gives our 1,500 members the superior marketing and benefit support that our members expect.  If you want your business to run at its peak you need to use Lucid Business Strategies.”
https://www.lucidbusiness.com/testimonials/testimonial-ron-current/

Testimonial – Tricia Casasanta

"There was a time in my life where my company totally consumed my time. Starting work earlier than most birds...

Tricia C., President
Dental Staffing Services Company

Lucid Business Strategies
2019-12-30T16:13:58+00:00

Tricia C., President
Dental Staffing Services Company

"There was a time in my life where my company totally consumed my time. Starting work earlier than most birds awaken and leaving work when most people have resigned for the night. I did not have time to do the things I loved to do. It was all about the company. Does this sound familiar to any of you? I finally reached a point where I recognized this was not the life I wanted and sought out the help of Lucid Business Strategies. They gave me the skills and tools to effectively manage the team, increase sales, monitor the success of each department, increase the companies “bottom line”, problem solve the highs and lows the business would experience, strategize in order to meet and excel the company’s goals and to think innovatively. Thanks to Lucid Business Strategies, I finally got my life back."
https://www.lucidbusiness.com/testimonials/testimonial-tricia-casasanta/

Testimonial – Wayne Oehmke

"Our chamber has had the opportunity to partner with Lucid on many occasions over the last several years, and we’ve...

Wayne Oehmke, President
Sterling Heights Regional Chamber of Commerce & Industry

Lucid Business Strategies
2019-12-30T16:14:58+00:00

Wayne Oehmke, President
Sterling Heights Regional Chamber of Commerce & Industry

"Our chamber has had the opportunity to partner with Lucid on many occasions over the last several years, and we’ve both grown and found value in our relationship. Our chamber and members have benefited from their expertise at many levels, and Lucid president Jeff McElyea is a very important component of our successful Business Resource Alliance Groups (BRAG) networking program. He’s brought structure, training and know-how to these popular groups, and, along with others, helped it to grow into one of the most known and respected networking programs in our area. In 2009, we purchased a new website program for our chamber. What was supposed to be an easy transition and implementation at the time of purchase, turned into something needing much more expertise than we originally believed, and also more than our already busy staff had available time to commit to the project.  Lucid came alongside us to serve in a project manager capacity, and worked with the vendor, our staff, and a host of others, to make our new site at www.shrcci.com a reality. Subsequently they’ve assisted in marketing and designing the advertising appearing on the site, and continue to work with the vendor and our staff to help ensure the best results for our members and site visitors."
https://www.lucidbusiness.com/testimonials/testimonial-wayne-oehmke/
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