by evezzetti | May 4, 2026 | Community Outreach, Marketing Strategy & Plans, Marketing Your Business
In the world of small business, community isn’t just a buzzword. It’s our infrastructure. When a local business owner chooses to sponsor a Little League team or source their supplies from the shop down the street, they aren’t just making a transaction. They are... Read More
by evezzetti | Apr 8, 2026 | Marketing Your Business, Marketing your Content, storytelling
As a business owner who is surrounded by small business owners, I recognize a kinship that exists between us. It’s not a personality, or a need, or even a want. It’s a mindset. “The businessperson is someone who swims in an uncertain world, so that those who work for... Read More
by apenny | Apr 12, 2019 | Marketing Through Website Design, Marketing Your Business, Search Engine Marketing
Before we start… What is a”winning homepage”? Your homepage is your brand’s welcome mat on the web. People will stop there before crossing the threshold to your website content. They’ll form an impression about who you are, how welcome... Read More
by evezzetti | Jan 31, 2013 | Marketing Your Business, Uncategorized
What is “Better Networking”? A cool dozen people have told me over the last two weeks that they are committed to “better networking” in 2013. When I asked, “What does that mean?” the common response was, “Attend more... Read More
by evezzetti | Dec 21, 2012 | Consulting for Business, Marketing Your Business, Uncategorized
Contentment in 2013 Dear Friends: As we turn our faces and thoughts and actions to the New Year, we are reminded that there are few things truly valuable in this world and this life. Contentment is one of them. The essay below was written by Napoleon Hill many years... Read More
by evezzetti | Dec 11, 2012 | Marketing Your Business, Uncategorized
Fear versus Inspiration in Sales Find their pain and exploit it… that’s the basis of most sales training programs. Find their pain, find their fear, and get them at the gut. Yes, it’s true. Going for the gut increases your sales. And the question remains: Do you... Read More
