by evezzetti | Oct 14, 2026 | Community Outreach, Community Spotlight, Digital Marketing, Marketing Your Business
It rained all day on Sunday, September 20. A steady curtain of rain that usually keeps people tucked comfortably into their homes. And yet, a few hundred of our neighbors packed the gym at Oxford Middle School anyway. I spent the afternoon behind the Lucid Marketing... Read More
by evezzetti | Sep 15, 2026 | Community Outreach, Community Spotlight, Marketing Your Business
I was walking down Washington Street last October when the bright orange, pixelated nose of Q*bert caught my eye right under the window of Funky Monkey Toys. I had to stop in my tracks. Ms. Kimberly Smith had outdone herself with the event‘s theme. The retro video... Read More
by evezzetti | May 4, 2026 | Community Outreach, Marketing Strategy & Plans, Marketing Your Business
In the world of small business, community isn’t just a buzzword. It’s our infrastructure. When a local business owner chooses to sponsor a Little League team or source their supplies from the shop down the street, they aren’t just making a transaction. They are... Read More
by evezzetti | Apr 8, 2026 | Marketing Your Business, Marketing your Content, storytelling
As a business owner who is surrounded by small business owners, I recognize a kinship that exists between us. It’s not a personality, or a need, or even a want. It’s a mindset. “The businessperson is someone who swims in an uncertain world, so that those who work for... Read More
by apenny | Apr 12, 2019 | Marketing Through Website Design, Marketing Your Business, Search Engine Marketing
Before we start… What is a”winning homepage”? Your homepage is your brand’s welcome mat on the web. People will stop there before crossing the threshold to your website content. They’ll form an impression about who you are, how welcome... Read More
by evezzetti | Jan 31, 2013 | Marketing Your Business, Uncategorized
What is “Better Networking”? A cool dozen people have told me over the last two weeks that they are committed to “better networking” in 2013. When I asked, “What does that mean?” the common response was, “Attend more... Read More
