How to Write Gourmet Blog Posts

 How to Write Gourmet Blog Posts

A Single Serving

Single-Servings, Please

Well-crafted, relevancy-rich blogs are like gourmet meals: they’re served up in stages.

Attention spans are short. Demand for relevancy is high, and everyone needs a bit of time to digest one course before going on to the next.

The best blogs are short and intellectually or emotionally nutritious. Just enough, ruthlessly edited for readability and comprehension.

When you think you have a lot to say, say it – then edit it down by half. If it’s still more than three or four short paragraphs, break it into a series of posts, spaced a few days apart.

Just like a gourmet meal.

 

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How to Be a Small Business with a Big Presence in the “D”

How to Be a Small Business with a Big Presence in the “D”

Small Business Big Presence

Building a reputation as a “player” in the metro Detroit business community has been a small-business challenge for years, but it needn’t stay that way, says Kelly Oles, Corporate Partnership Development Manager for Palace Sports and Entertainment.

“Under our new management, there are affordable print, broadcast, and event options for small businesses that are surprisingly affordable,” Kelly says. “People shouldn’t be scared off by the perception that partnering with the Palace is beyond their budget.”

Small businesses with a modest budget might consider:

  • Banner ads on the Palace website or advertisements on the new Pistons mobile app.
  • 30-second pre-game spots on the Piston’s radio network, which covers 92% of the state.
  • Holding a Holiday Party or Business-to-Business networking event at the Chairman’s Club. Events can be packaged with a game, if you wish.
  • Contract for a suite for a single game, or a concert.

Those with a bit larger budget might consider:

  •  Buying ad space in the Courtside Quarterly magazine, which is sent out to season ticket holders, suite holders, and the CEOs of the Corporate Sponsors – approximately 15,000 people per issue.
  •  Partnering with the Palace for a VIP party in one of the clubs—such as the new 300Club. Cost includes a ticket to the game, food service and beverages, and your choice of a cash or open bar.
  •  Indoor and outside signage, logo rights, and other sports marketing promotional vehicles.

Remember that Palace Sports & Entertainment includes DTE Energy Music Theatre and Meadowbrook Music Festival, where there are also options for seasonal or one-show advertising online and in print!

For more information on how your small business can gain a big presence in metro Detroit, contact Kelly Oles at 248-377-8478, or email her at koles@palacenet.com

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Blog your Way to Social Media Stardom

Blog Your Way to Social Media Stardom

Blog your way to stardomEver since sites like WordPress were birthed, people have been launching blogs and linking to them in their social media networks.

Or at least they do it for a while.

Then the blogger runs out of topics, moves to a new job, or just gets bored with the whole thing. The blog fades into obscurity, and the business owner figures all the other social media “stuff” will take up the slack.

Not so, says Jeff Bullas, a globally recognized social media star and technology expert, and he’s joined by others such as Adam Singer of Future Buzz and Darren Rowse at Problogger.

They all say your blog should be your “online home,” and social media outlets such as Twitter, Facebook, LinkedIn should be “outposts” – the places you have a presence. A strong blog following adds to your Search Engine rankings, and to your social media presence.

Your blog should be given priority for three reasons:

  1. Old articles are still read years later, and are thus given long life by the search engines. Old tweets, Bullas says, “live in archive purgatory where a majority will never be seen again.”
  2. Each blog post contributes to the cumulative results of your site. This is not so for Twitter or Facebook.
  3. Social Media sites are tools to share content. Use them to attract subscribers to your blog. Focus your community building efforts on creating a blog people actually want to read.

Follow these tips to get on the road to Social Media Stardom:

  • Blog regularly – at least once a week.
  • Make it visual – images make things more understandable, and can increase recall by up to 89%.
  • Use a conversational, personal style. Use first person, tell stories, avoid “lectures.”
  • When you motivate your reader, you create action. Ask thought-provoking questions, or activities that involved both sides of the brain. Our brains pay attention to things that are out of the ordinary.
  • Design your content to elicit an emotion. People remember things they care about – things they feel.
  • Solve a problem that is common to your customers or prospects. Leave the sales talk to someone else.

 

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