by evezzetti | Apr 22, 2025 | Digital Marketing, Marketing Through Website Design
Got your phone in your hand? Statistically speaking, you probably do because 98.1% of users access internet content like this blog from their mobile device (Medium). Typical examples of mobile devices include smartphones, tablets, laptop computers, and smart watches.... Read More
by evezzetti | Mar 6, 2025 | Digital Marketing, Marketing Strategy & Plans
Email campaigns may seem like an antiquated, overused method for digital marketing these days. With newer channels to deliver messaging, such as social media, SMS, video content, and digital advertising, many clients wonder: Is email marketing effective enough to... Read More
by evezzetti | Feb 4, 2025 | Digital Marketing, Marketing Strategy & Plans, Marketing your Content
In the beginning of our digital marketing partnership, there’s often either a barrage of ideas or an overwhelming need for a “fresh approach.” Listening to your issues or desires is an important step that can develop a cohesive strategy and shape how your story gets... Read More
by evezzetti | Jan 4, 2025 | Consulting for Business, Digital Marketing, Marketing Strategy & Plans, Marketing through SEO, Marketing through Social Media, Marketing your Content, Uncategorized
Wisdom can come from the strangest of places. Not exactly present in the moment, some words jumped out of the device that sat on my kid’s lap as we made our way to yet another activity. It went something like “start small, you’ll be big soon enough.” I fought the urge... Read More
by apenny | Apr 12, 2019 | Marketing Through Website Design, Marketing Your Business, Search Engine Marketing
Before we start… What is a”winning homepage”? Your homepage is your brand’s welcome mat on the web. People will stop there before crossing the threshold to your website content. They’ll form an impression about who you are, how welcome... Read More
by evezzetti | Apr 24, 2014 | Marketing Through Website Design, Uncategorized
It is common knowledge that there are legions of hackers trying to gain access to websites around the world. It is accepted as part of having a web presence that someone (human or automated) will try to attack your site many, many times each day. We have recently... Read More
by evezzetti | Dec 13, 2013 | Consulting for Business Growth
It’s that time of year again. Time to set some goals. For many, goal-setting is an oft-dreaded activity, one where you sit in front of a blank screen or sheet of paper, infected with writer’s block, unable to bring anything of value to mind. What about setting goals... Read More
by evezzetti | Aug 15, 2013 | Marketing via Pay-Per-Click Programs, Uncategorized
AdWords Success Tip: Prioritize Your Campaigns Working with Google AdWords you quickly learn: It is one thing to create and monitor the activity of a campaign. It’s another thing to know what actions to take based on the data you collect. You’ll see... Read More
by evezzetti | Aug 6, 2013 | Blogging Creation Services
4 Reasons Blogging is Better for Business than Twitter What am I, crazy? Am I suggesting that you stop with the 140-character thing and get back to writing articles? Don’t world communications revolve around Twitter? To answer the first question, there was a... Read More
by evezzetti | Jul 24, 2013 | Marketing via Pay-Per-Click Programs
The Flip Side of Google AdWords “Automated Intelligence” Be careful when you let Google do the thinking for you in pay-per-click! Last week, one of my Google AdWords clients ran through their entire ad budget within a few of days. That might be fine for some... Read More
