by evezzetti | Aug 15, 2013 | Marketing via Pay-Per-Click Programs, Uncategorized
AdWords Success Tip: Prioritize Your Campaigns Working with Google AdWords you quickly learn: It is one thing to create and monitor the activity of a campaign. It’s another thing to know what actions to take based on the data you collect. You’ll see... Read More
by evezzetti | Aug 6, 2013 | Blogging Creation Services
4 Reasons Blogging is Better for Business than Twitter What am I, crazy? Am I suggesting that you stop with the 140-character thing and get back to writing articles? Don’t world communications revolve around Twitter? To answer the first question, there was a... Read More
by evezzetti | Jul 24, 2013 | Marketing via Pay-Per-Click Programs
The Flip Side of Google AdWords “Automated Intelligence” Be careful when you let Google do the thinking for you in pay-per-click! Last week, one of my Google AdWords clients ran through their entire ad budget within a few of days. That might be fine for some... Read More
by evezzetti | Jul 17, 2013 | Marketing through SEO, Uncategorized
Video or Podcast: Which is Right for Your Business? Video or Podcast: If you are a business owner it is no longer a question of whether you should invest in internet broadcast such as YouTube or a Podcast. The only question is: which is right for your business? Don’t... Read More
by evezzetti | Jul 9, 2013 | Marketing through Social Media, Uncategorized
What Your Social Media Photo Says about You Maybe you think that photo of you and the grinning kids at the beach shows your “fun side.” Maybe you think a sardonic smile and half-wink makes you look sophisticated. The truth about Social media profile... Read More
by evezzetti | Jun 26, 2013 | Marketing through Social Media, Marketing your Content, Uncategorized
Blogging: The Rule of Authority On or off-line, people trust, follow, and share the wisdom and content of those they feel have greater authority than themselves. As children we accepted the authority of our parents, babysitters, teachers, the police, and clergy. When... Read More
by evezzetti | Jun 24, 2013 | Blogging Creation Services, Marketing Strategy & Plans, Marketing your Content
How to Make Google Like Your Blog and Rank it Higher Part of Google’s Matt Cutts blogging presentation at a recent Word Camp shed light on how Page Ranking works, and how to make your blog relevant to your readers as well as to Google. In case you are new to the... Read More
by evezzetti | Jun 21, 2013 | Marketing through SEO, Marketing Through Website Design, Uncategorized
Do Stock Images Hurt your Website Rankings? Adding images to your website is a good thing. From the reader’s perspective, images help people connect to your words and add visual interest. Meanwhile, the SEO industry and web developer community has been questioning... Read More
by evezzetti | Apr 9, 2013 | Uncategorized
In Honor of Ron Current’s Retirement Every business in Shelby Township, Utica, and the Sterling Heights region knows Ron Current, who retires this week from his post as Vice President of the Sterling Heights Regional Chamber of Commerce and Industry. In his... Read More
by evezzetti | Apr 2, 2013 | Uncategorized
Macomb County Businesses Honor Retiring Champion Ron Current Ron Current When Ron Current retires as Vice President of the Sterling Heights Regional Chamber of Commerce and Industry on April 11, 2013, the face of business and industry in Macomb County will change... Read More
