by evezzetti | Feb 8, 2013 | Marketing via Pay-Per-Click Programs, Uncategorized
Want to increase your Marketing ROI? Build Effective Landing Pages and Invest in Google AdWords What is a Landing Page? A Landing Page is the place you want people to go to find specific information or offers on a product or service. Landing Pages carry your... Read More
by evezzetti | Feb 1, 2013 | Marketing via Pay-Per-Click Programs
The Most Misunderstood Marketing Tool in the World One thing we’ve learned “for sure” over the last several years is that few businesses know much about the power of Google AdWords, and even fewer understand how it works. At its most basic, AdWords is an advertising... Read More
by evezzetti | Jan 31, 2013 | Marketing Your Business, Uncategorized
What is “Better Networking”? A cool dozen people have told me over the last two weeks that they are committed to “better networking” in 2013. When I asked, “What does that mean?” the common response was, “Attend more... Read More
by evezzetti | Jan 29, 2013 | Consulting for Business Growth, Uncategorized
Want to be Successful? Be Decisive, One Step at a Time. The great Napoleon Hill, author of Think and Grow Rich, The Law of Success, and many other books that lay out the path to success said, Opportunity never sneaks up on those who straddle the fence of indecision.... Read More
by evezzetti | Jan 11, 2013 | Marketing through Social Media, Uncategorized
You built your business FB page in order to engage with customers and prospects, right? There’s an entire generation – the Millennials – who are finishing their education and becoming adult consumers, right? And how do you think they are engaging... Read More
by evezzetti | Jan 7, 2013 | Marketing through Social Media, Uncategorized
When Online Buzz Becomes Illegal We all want positive chatter online – great endorsements and the kudos of happy customers. But when the “buzz” is fabricated, it’s not only discouraging to prospective customers, it’s also illegal. August 2012 saw a national data... Read More
by evezzetti | Jan 7, 2013 | Marketing via Pay-Per-Click Programs, Uncategorized
Adventures in AdWords, Part 1 “No matter what your budget, you can display your ads on Google and our advertising network. Pay only if people click your ads,” says the Google Adwords landing page. Yep. That’s the plain and simple truth. No matter... Read More
by evezzetti | Dec 30, 2012 | Consulting for Business, Uncategorized
3 Steps for Improving Business Results in 2013 Every January people make the requisite list of resolutions – things to change in their personal or work lives. Lose weight, go to the gym, spend more time with family. By the end of February, most are abandoned.... Read More
by evezzetti | Dec 27, 2012 | Marketing your Content, Uncategorized
How to Write Gourmet Blog Posts Well-crafted, relevancy-rich blogs are like gourmet meals: they’re served up in stages. Attention spans are short. Demand for relevancy is high, and everyone needs a bit of time to digest one course before going on to the next. The... Read More
by evezzetti | Dec 21, 2012 | Consulting for Business, Marketing Your Business, Uncategorized
Contentment in 2013 Dear Friends: As we turn our faces and thoughts and actions to the New Year, we are reminded that there are few things truly valuable in this world and this life. Contentment is one of them. The essay below was written by Napoleon Hill many years... Read More
