by evezzetti | Apr 2, 2013 | Uncategorized
Macomb County Businesses Honor Retiring Champion Ron Current Ron Current When Ron Current retires as Vice President of the Sterling Heights Regional Chamber of Commerce and Industry on April 11, 2013, the face of business and industry in Macomb County will change... Read More
by evezzetti | Apr 1, 2013 | Marketing through Social Media
Your Words are your Reputation It used to be that reputations were ruined by pencil scrawls on public bathroom walls, or derogatory notes passed in class. A single word or phrase could destroy your life – but that is ancient history, right? Not so. Every post on your... Read More
by evezzetti | Mar 21, 2013 | Marketing through SEO
Reading Between a Spammer’s Lines Every so often I get an email from a client saying, “Hi Erin, do you know anything about this?” with a questionable website contact form attached. They want to know if the message is legitimate. Perhaps it is a side effect of my... Read More
by evezzetti | Mar 21, 2013 | Marketing Through Website Design, Uncategorized
Website Liability: Get Smart on Security With ownership comes liability, whether the thing you own is a house, a car, or a website. Yes, as the owner of a website, you assume liability – but it’s not something to fear. Just as you take steps to keep your wallet,... Read More
by evezzetti | Feb 8, 2013 | Marketing via Pay-Per-Click Programs, Uncategorized
Want to increase your Marketing ROI? Build Effective Landing Pages and Invest in Google AdWords What is a Landing Page? A Landing Page is the place you want people to go to find specific information or offers on a product or service. Landing Pages carry your... Read More
by evezzetti | Feb 1, 2013 | Marketing via Pay-Per-Click Programs
The Most Misunderstood Marketing Tool in the World One thing we’ve learned “for sure” over the last several years is that few businesses know much about the power of Google AdWords, and even fewer understand how it works. At its most basic, AdWords is an advertising... Read More
by evezzetti | Jan 31, 2013 | Marketing Your Business, Uncategorized
What is “Better Networking”? A cool dozen people have told me over the last two weeks that they are committed to “better networking” in 2013. When I asked, “What does that mean?” the common response was, “Attend more... Read More
by evezzetti | Jan 29, 2013 | Consulting for Business Growth, Uncategorized
Want to be Successful? Be Decisive, One Step at a Time. The great Napoleon Hill, author of Think and Grow Rich, The Law of Success, and many other books that lay out the path to success said, Opportunity never sneaks up on those who straddle the fence of indecision.... Read More
by evezzetti | Jan 11, 2013 | Marketing through Social Media, Uncategorized
You built your business FB page in order to engage with customers and prospects, right? There’s an entire generation – the Millennials – who are finishing their education and becoming adult consumers, right? And how do you think they are engaging... Read More
by evezzetti | Jan 7, 2013 | Marketing through Social Media, Uncategorized
When Online Buzz Becomes Illegal We all want positive chatter online – great endorsements and the kudos of happy customers. But when the “buzz” is fabricated, it’s not only discouraging to prospective customers, it’s also illegal. August 2012 saw a national data... Read More
