by evezzetti | Dec 11, 2012 | Marketing Your Business, Uncategorized
Fear versus Inspiration in Sales Find their pain and exploit it… that’s the basis of most sales training programs. Find their pain, find their fear, and get them at the gut. Yes, it’s true. Going for the gut increases your sales. And the question remains: Do you... Read More
by evezzetti | Dec 4, 2012 | Marketing Your Business, Uncategorized
How to Be a Small Business with a Big Presence in the “D” Building a reputation as a “player” in the metro Detroit business community has been a small-business challenge for years, but it needn’t stay that way, says Kelly Oles, Corporate Partnership Development... Read More
by evezzetti | Nov 21, 2012 | Uncategorized
When 18-year-old Faris Alami arrived in America in 1990, he was fleeing Sadam Hussein’s invasion of Kuwait. Faris and his family were stateless Palestinians residing in a Kuwaiti border town. Fortunately, he was welcomed to America by a cousin residing in Arizona.... Read More
by evezzetti | Nov 9, 2012 | Marketing through Social Media, Marketing your Content, Uncategorized
Blog Your Way to Social Media Stardom Ever since sites like WordPress were birthed, people have been launching blogs and linking to them in their social media networks. Or at least they do it for a while. Then the blogger runs out of topics, moves to a new job, or... Read More
by evezzetti | Oct 9, 2012 | Marketing through Social Media, Uncategorized
The Black Hole of Social Media For many businesses, social media is just a black hole, a virtual money pit, unless there is a strategy behind it that drives web traffic and lead generation. It’s a money pit because every hour you invest in it is money out the... Read More
by evezzetti | Oct 8, 2012 | Consulting for Business, Uncategorized
Rating Your Website Customer Service If you’re like most business owners, you’ll probably rate your phone and in-person customer service as “pretty good.” Customers are, of course, a high priority. Now, how about the quality of customer service on your website? I... Read More
by evezzetti | Sep 20, 2012 | Uncategorized
During a monthly check up with a retail client, we discovered that 68% of people who had clicked through to their Shopping Cart in the last 30 days also clicked out of the cart before a sale was completed. 68%? OUCH! As if that’s not bad enough, in the... Read More
by evezzetti | Aug 10, 2012 | Uncategorized
If you are considering an e-mail blast, newsletter campaign, or other written communications with potential customers, it is very important what you DON’T write. Obviously, you should know (and if you don’t, here’s a tip) that using unsolicited lists... Read More
by evezzetti | Aug 3, 2012 | Uncategorized
Some of our recent blog posts have emphasized the need to get your web presence up and running – today – with some tips on how to write your content. But when you are thinking about how to market your product or service, you need to consider your location. Just as in... Read More
by evezzetti | Aug 1, 2012 | Uncategorized
For those of us in the business of helping other businesses grow their revenue, it is mind boggling to see the number of small businesses that still do not have a website. According to Google, 97% of the population surfs the web for products and services, yet 59% of... Read More
