by evezzetti | Jul 30, 2012 | Uncategorized
In the first installment of this two-part article, we looked at five suggestions on how to have happy employees. Here, I’ll wrap up with the last five tips: Recognize their contributions and achievements. Nothing will “motivate” an employee more than being... Read More
by evezzetti | Jul 27, 2012 | Uncategorized
I am often asked by small business owners what they can do to “motivate” their employees to perform better or to make them more loyal to the company. I have to be careful when answering this question, because most business owners either don’t like the answer, or want... Read More
by evezzetti | Jul 25, 2012 | Uncategorized
A picture says a thousand words, the old saw goes. And this truism can make or break your marketing efforts, be it web design or paper brochures. In my decades-long adventure as a writer and editor, it always seemed to me graphics were the biggest hangup in meeting... Read More
by evezzetti | Jul 23, 2012 | Uncategorized
Beware of “that” when writing. When writing marketing copy, you must entice the reader. Compel them, energize them, and speak to their needs and your solutions. Marketing copy writing must be bold, confident, assertive. All too often, it is not. It is passive, weak,... Read More
by evezzetti | Jul 18, 2012 | Uncategorized
I Hear Voices, and They Vex Me! Let’s talk about voices. No, not the voices in your head or those of your customers — I mean the voices in your writing. Using the right voice when writing about your product is critically important if you don’t want to lose the reader,... Read More
by evezzetti | Jul 16, 2012 | Uncategorized
Do you use your phone to browse the web? There might be sites you stay away from because they never work. Or you may remember a site you will use again because the experience is smooth & easy. Of those two types of sites, one is more likely to get your... Read More
by evezzetti | Jul 11, 2012 | Uncategorized
This is the last in my series of “What is Human Performance Improvement” (HPI) articles, where I have been describing what HPI is. While I’m sure it has been a thrill a minute reading these articles, at the end of the day you have to ask yourself, “If I need help... Read More
by evezzetti | Jul 9, 2012 | Uncategorized
I have the distinct pleasure of working with a wide variety of clients, who run all manner of small business. I say pleasure, as much of my recent career was with the corporate environment, where I created content for either internal clients in other departments, or... Read More
by evezzetti | Jul 2, 2012 | Uncategorized
It’s tempting to use what I call “old standbys” when writing web copy for a suitable Call To Action (CTA). You’ve seen these words hundreds of times, and you know implicitly what they mean. Nod in agreement if you’ve seen: Get more information now – click here. We... Read More
by evezzetti | Jun 29, 2012 | Uncategorized
Web development colleagues can always banter about certain things. The client who insists on using Comic Sans font throughout their website (why is comic sans a no-no?), the one who sends their logo artwork over in some crazy low resolution, the one who is either... Read More
