by evezzetti | Jul 18, 2012 | Uncategorized
I Hear Voices, and They Vex Me! Let’s talk about voices. No, not the voices in your head or those of your customers — I mean the voices in your writing. Using the right voice when writing about your product is critically important if you don’t want to lose the reader,... Read More
by evezzetti | Jul 9, 2012 | Uncategorized
I have the distinct pleasure of working with a wide variety of clients, who run all manner of small business. I say pleasure, as much of my recent career was with the corporate environment, where I created content for either internal clients in other departments, or... Read More
by evezzetti | Jun 25, 2012 | Uncategorized
You may have noticed there is a certain amount of edginess to our blogs. That’s on purpose. When we recently reinvigorated our blog efforts, owner Jeff McElyea pointed out there are a lot of non-so-great marketing companies out there. Ones that will sell you a... Read More
by evezzetti | Jun 15, 2012 | Uncategorized
Sounds harsh? Well, it might be – but truth often is. And the truth is human beings are slightly selfish. When we need something, whether a good or service, it is about US. Our needs. And that’s is why so much marketing content fails. When your customer is... Read More
by evezzetti | May 15, 2012 | Uncategorized
It’s time to get something off my chest. Since the intersection of the Great Recession and web revolution, the value of writing (and writers themselves), took a nosedive. For those whose passion is writing, and whom expect to be paid decently for this talent, it has... Read More
