You may have noticed there is a certain amount of edginess to our blogs. That’s on purpose. When we recently reinvigorated our blog efforts, owner Jeff McElyea pointed out there are a lot of non-so-great marketing companies out there. Ones that will sell you a half-finished website, or promise to get you on page one of Google, or triple your leads in a month.
Since we don’t rest until our clients get results, we felt we take take a few shots here and there. Be a little snarky. Have some fun with the status quo.
And you know what? It’s liberating! Allowing a reasonable level of humor to shine through makes you more human, allows customers to see you as people, and is just fun.
So last week, I stumbled across this video ad for razor blades. Needless to say, I am in awe of this work.
The commercial cost *only* $5000 or so, according to my research. It has been viewed millions of times. Why? Because he did not take his business – the deadly dull (pun intended) business of selling boring, everyday men’s shaving gear – too seriously.
Food for thought. Are you taking your business too seriously?