by evezzetti | May 23, 2012 | Uncategorized
You may have heard both sides of the “social media for business” debate. There are your colleagues who swear by it — there’s never been an easier or cheaper way to market & grow revenue than social media. Then, there are naysayers. The ones who spent evenings... Read More
by evezzetti | May 21, 2012 | Uncategorized
Very often, we hear from clients “I need my website updated” or “My website doesn’t look good.” And then they tell us they called “a guy” who says he can do the whole thing for a low, low price. Right. And a one-man band is an orchestra. Perhaps the biggest challenge... Read More
by evezzetti | May 18, 2012 | Uncategorized
The Knowledge Era takes a giant step forward I just completed the design and teaching of the inaugural Search Engine Optimization for the Web class at Macomb Community College. One of the points I regularly made was that the web and search engine optimization (SEO) is... Read More
by evezzetti | May 16, 2012 | Uncategorized
Get results with websites based on audience research, not on opinions As a new web designer, my workflow was typical of a freelancer. My designs were reflective of the client’s preferences. I asked questions like: “What colors do you like?” “Could you point me to some... Read More
by evezzetti | May 15, 2012 | Uncategorized
It’s time to get something off my chest. Since the intersection of the Great Recession and web revolution, the value of writing (and writers themselves), took a nosedive. For those whose passion is writing, and whom expect to be paid decently for this talent, it has... Read More
by evezzetti | May 11, 2012 | Uncategorized
As a practicing search engine optimizer, it’s always comical when we get automated phone calls, or even real ones, from the guys who “work closely with Google, Bing and Yahoo” and can guarantee us a first page ranking on the search engines. I shudder at the thought of... Read More
by evezzetti | May 8, 2012 | Uncategorized
It is customary for Google to make 40-50 changes to its search algorithm each month. It’s that time again — Google just announced the changes to its search results for April 2012 (http://www.seroundtable.com/google-updates-april-15111.html ). As consultants that... Read More
by evezzetti | Apr 20, 2012 | Uncategorized
Welcome to WordPress. This is your first post. Edit or delete it, then start blogging! Read More
by evezzetti | Aug 1, 2011 | Uncategorized
One of my mentors from early in my career once told me, “We hire really talented people and then proceed to kill them from the neck up.” I laughed at the time, because this seemed like a preposterous thought. Many years and hundreds of clients later, I... Read More
by evezzetti | Jul 26, 2011 | Uncategorized
The short answer is: you don’t. Trying to control what your employees say or do outside the workplace is obviously impossible. But that does not mean you are helpless before the power of social media and its potential effects for good or ill on your business. The... Read More
