by evezzetti | May 15, 2012 | Uncategorized
It’s time to get something off my chest. Since the intersection of the Great Recession and web revolution, the value of writing (and writers themselves), took a nosedive. For those whose passion is writing, and whom expect to be paid decently for this talent, it has... Read More
by evezzetti | May 11, 2012 | Uncategorized
As a practicing search engine optimizer, it’s always comical when we get automated phone calls, or even real ones, from the guys who “work closely with Google, Bing and Yahoo” and can guarantee us a first page ranking on the search engines. I shudder at the thought of... Read More
by evezzetti | May 8, 2012 | Uncategorized
It is customary for Google to make 40-50 changes to its search algorithm each month. It’s that time again — Google just announced the changes to its search results for April 2012 (http://www.seroundtable.com/google-updates-april-15111.html ). As consultants that... Read More
by evezzetti | Apr 20, 2012 | Uncategorized
Welcome to WordPress. This is your first post. Edit or delete it, then start blogging! Read More
by evezzetti | Aug 1, 2011 | Uncategorized
One of my mentors from early in my career once told me, “We hire really talented people and then proceed to kill them from the neck up.” I laughed at the time, because this seemed like a preposterous thought. Many years and hundreds of clients later, I... Read More
by evezzetti | Jul 26, 2011 | Uncategorized
The short answer is: you don’t. Trying to control what your employees say or do outside the workplace is obviously impossible. But that does not mean you are helpless before the power of social media and its potential effects for good or ill on your business. The... Read More
by evezzetti | Nov 5, 2010 | Uncategorized
“Social Couponing” is a new and hot concept in marketing today. It refers to an online promotion in which coupon offers go active once a minimum number of registered users sign on to them. Groupon and Living Social are two sites that coordinate and promote such... Read More
by evezzetti | Mar 3, 2010 | Uncategorized
The nature of marketing is changing right before our eyes. We can (and should) use mass media to attract customers and clients. However, today’s consumer expects to engage with the company — to have a dialog and share thoughts and opinions. This is social media. A... Read More
by evezzetti | Mar 3, 2010 | Uncategorized
I enjoy learning and experimenting with social media as much as anyone else, but I have to admit that I am really tired of hearing about how social media is all the rage. Apparently, I’m not alone. In a recent eMarketer study, 30% of the executives surveyed indicated... Read More
by evezzetti | Feb 1, 2010 | Uncategorized
Earlier today, Google launched the social media platform MySpace into the real-time search world alongside Twitter, allowing MySpace status updates to be instantly cataloged and served back to viewers when they are relevant to the search terms. Although both MySpace... Read More
