I’ve been helping our clients create business social media profiles for a few years now.  Just within the past 3 years, the amount of businesses who ask for this service have increased, asking for us to set up their profiles, and further, to brand them and start engaging an audience.

Almost every time, I run into a problem right at the start of creating their profiles.  The logo.

I don’t know where Social Media gets this from.  Apparently, we’re all supposed to have perfectly square logos available for that one vital image – the one that is now being used as a way to judge whether or not this is even the brand you were searching for – The Profile Photo.

I don’t know about you, but I like my company logo, and it’s definitely not square.  What are we to do?

When a complete logo re-design isn’t feasible, we recommend deciding on a new design to use as a social media profile image.  One that clearly represents your current logo and will be easily identifiable with your brand if someone is searching for it.

You might recognize the “Profile Picture” settings in some popular social media sites:

Here’s how Lucid handled it. Here is our official logo, not the right fit for a square profile photo:

And with a little work, we re-designed to fit the social media profile photo:

Now, granted, we have a graphic artist in-house. But isn’t it worth your time to invest in a logo that makes you look professional? A cut-off, undersized or jagged looking photo is just, well, embarrassing!

If you having a hard time deciding on what to use for your social media profile image, leave a comment below and we’ll make a recommendation, free of charge.