You have a budget. You need to stay within budget. Yet you need to get the most bang out of your marketing dollars. So, would you like to know how to save money, get great results, and move projects faster?
After all, if we can turn your marketing projects around quickly, you save money and we make a living. It’s a win-win.
Let’s look at five ways to save marketing dollars:
- Be prepared to provide lots of collateral. By this, we mean spend a few hours taking employee photos (shoulders and up please), sending us your logos and designs; and taking lots of product pictures.
- Offer written content. It can be very rough, and we will polish it up. But having something in the business owner’s words is invaluable.
- Meet your deadlines. A main reason we get behind is that we don’t get things on time from our customers, from sign-offs on quotes and proposals, to the above-mentioned photos & other material. When you miss your deadlines, we have to push your project to the back of lineup. Sorry.
- When talking to us, think from the customer’s point-of-view. Forget what you know, and act like you simply have a problem that needs a solution. Now, how does your good or service help? This will help us create your content and get you in the right mood for marketing.
- Realize it is a process. Good marketing takes time. It takes time for Google to index and crawl your site; and longer still for web visitor information to be compiled; it takes time for radio ads, billboards, catalogs, and flyers to make the rounds. Plan your budget accordingly – not for a once & done that may or may not produce.
To paraphrase a quote from a rather wonderful movie: “Help us help you!”