by evezzetti | Jul 18, 2012 | Uncategorized
I Hear Voices, and They Vex Me! Let’s talk about voices. No, not the voices in your head or those of your customers — I mean the voices in your writing. Using the right voice when writing about your product is critically important if you don’t want to lose the reader,... Read More
by evezzetti | Jul 16, 2012 | Uncategorized
Do you use your phone to browse the web? There might be sites you stay away from because they never work. Or you may remember a site you will use again because the experience is smooth & easy. Of those two types of sites, one is more likely to get your... Read More
by evezzetti | Jul 2, 2012 | Uncategorized
It’s tempting to use what I call “old standbys” when writing web copy for a suitable Call To Action (CTA). You’ve seen these words hundreds of times, and you know implicitly what they mean. Nod in agreement if you’ve seen: Get more information now – click here. We... Read More
by evezzetti | Jun 29, 2012 | Uncategorized
Web development colleagues can always banter about certain things. The client who insists on using Comic Sans font throughout their website (why is comic sans a no-no?), the one who sends their logo artwork over in some crazy low resolution, the one who is either... Read More
by evezzetti | Jun 25, 2012 | Uncategorized
You may have noticed there is a certain amount of edginess to our blogs. That’s on purpose. When we recently reinvigorated our blog efforts, owner Jeff McElyea pointed out there are a lot of non-so-great marketing companies out there. Ones that will sell you a... Read More
