by evezzetti | Aug 10, 2012 | Uncategorized
If you are considering an e-mail blast, newsletter campaign, or other written communications with potential customers, it is very important what you DON’T write. Obviously, you should know (and if you don’t, here’s a tip) that using unsolicited lists... Read More
by evezzetti | Aug 3, 2012 | Uncategorized
Some of our recent blog posts have emphasized the need to get your web presence up and running – today – with some tips on how to write your content. But when you are thinking about how to market your product or service, you need to consider your location. Just as in... Read More
by evezzetti | Aug 1, 2012 | Uncategorized
For those of us in the business of helping other businesses grow their revenue, it is mind boggling to see the number of small businesses that still do not have a website. According to Google, 97% of the population surfs the web for products and services, yet 59% of... Read More
by evezzetti | Jul 25, 2012 | Uncategorized
A picture says a thousand words, the old saw goes. And this truism can make or break your marketing efforts, be it web design or paper brochures. In my decades-long adventure as a writer and editor, it always seemed to me graphics were the biggest hangup in meeting... Read More
by evezzetti | Jul 23, 2012 | Uncategorized
Beware of “that” when writing. When writing marketing copy, you must entice the reader. Compel them, energize them, and speak to their needs and your solutions. Marketing copy writing must be bold, confident, assertive. All too often, it is not. It is passive, weak,... Read More
