by evezzetti | Jul 2, 2012 | Uncategorized
It’s tempting to use what I call “old standbys” when writing web copy for a suitable Call To Action (CTA). You’ve seen these words hundreds of times, and you know implicitly what they mean. Nod in agreement if you’ve seen: Get more information now – click here. We... Read More
by evezzetti | Jun 29, 2012 | Uncategorized
Web development colleagues can always banter about certain things. The client who insists on using Comic Sans font throughout their website (why is comic sans a no-no?), the one who sends their logo artwork over in some crazy low resolution, the one who is either... Read More
by evezzetti | Jun 27, 2012 | Uncategorized
I’ve been writing a series of articles to explain to business owners about a consulting methodology called Human Performance Improvement (HPI) – a method of diagnosing and proving the causes of performance problems, along with how to create solutions for these... Read More
by evezzetti | Jun 25, 2012 | Uncategorized
You may have noticed there is a certain amount of edginess to our blogs. That’s on purpose. When we recently reinvigorated our blog efforts, owner Jeff McElyea pointed out there are a lot of non-so-great marketing companies out there. Ones that will sell you a... Read More
by evezzetti | Jun 22, 2012 | Uncategorized
We often have clients come to us with a very specific goal in mind. They may ask us to create a website that “looks better” or a pay-per-click campaign, or perhaps a presence on social media. And although we accommodate their request (and more importantly,... Read More
