by evezzetti | Jul 23, 2012 | Uncategorized
Beware of “that” when writing. When writing marketing copy, you must entice the reader. Compel them, energize them, and speak to their needs and your solutions. Marketing copy writing must be bold, confident, assertive. All too often, it is not. It is passive, weak,... Read More
by evezzetti | Jul 18, 2012 | Uncategorized
I Hear Voices, and They Vex Me! Let’s talk about voices. No, not the voices in your head or those of your customers — I mean the voices in your writing. Using the right voice when writing about your product is critically important if you don’t want to lose the reader,... Read More
by evezzetti | Jul 16, 2012 | Uncategorized
Do you use your phone to browse the web? There might be sites you stay away from because they never work. Or you may remember a site you will use again because the experience is smooth & easy. Of those two types of sites, one is more likely to get your... Read More
by evezzetti | Jul 11, 2012 | Uncategorized
This is the last in my series of “What is Human Performance Improvement” (HPI) articles, where I have been describing what HPI is. While I’m sure it has been a thrill a minute reading these articles, at the end of the day you have to ask yourself, “If I need help... Read More
by evezzetti | Jul 9, 2012 | Uncategorized
I have the distinct pleasure of working with a wide variety of clients, who run all manner of small business. I say pleasure, as much of my recent career was with the corporate environment, where I created content for either internal clients in other departments, or... Read More
