by evezzetti | Dec 4, 2012 | Marketing Your Business, Uncategorized
How to Be a Small Business with a Big Presence in the “D” Building a reputation as a “player” in the metro Detroit business community has been a small-business challenge for years, but it needn’t stay that way, says Kelly Oles, Corporate Partnership Development... Read More
by evezzetti | Nov 9, 2012 | Marketing through Social Media, Marketing your Content, Uncategorized
Blog Your Way to Social Media Stardom Ever since sites like WordPress were birthed, people have been launching blogs and linking to them in their social media networks. Or at least they do it for a while. Then the blogger runs out of topics, moves to a new job, or... Read More
by evezzetti | Aug 10, 2012 | Uncategorized
If you are considering an e-mail blast, newsletter campaign, or other written communications with potential customers, it is very important what you DON’T write. Obviously, you should know (and if you don’t, here’s a tip) that using unsolicited lists... Read More
by evezzetti | Aug 3, 2012 | Uncategorized
Some of our recent blog posts have emphasized the need to get your web presence up and running – today – with some tips on how to write your content. But when you are thinking about how to market your product or service, you need to consider your location. Just as in... Read More
by evezzetti | Jul 23, 2012 | Uncategorized
Beware of “that” when writing. When writing marketing copy, you must entice the reader. Compel them, energize them, and speak to their needs and your solutions. Marketing copy writing must be bold, confident, assertive. All too often, it is not. It is passive, weak,... Read More
