by evezzetti | Jul 11, 2012 | Uncategorized
This is the last in my series of “What is Human Performance Improvement” (HPI) articles, where I have been describing what HPI is. While I’m sure it has been a thrill a minute reading these articles, at the end of the day you have to ask yourself, “If I need help... Read More
by evezzetti | Jul 9, 2012 | Uncategorized
I have the distinct pleasure of working with a wide variety of clients, who run all manner of small business. I say pleasure, as much of my recent career was with the corporate environment, where I created content for either internal clients in other departments, or... Read More
by evezzetti | Jul 2, 2012 | Uncategorized
It’s tempting to use what I call “old standbys” when writing web copy for a suitable Call To Action (CTA). You’ve seen these words hundreds of times, and you know implicitly what they mean. Nod in agreement if you’ve seen: Get more information now – click here. We... Read More
by evezzetti | Jun 29, 2012 | Uncategorized
Web development colleagues can always banter about certain things. The client who insists on using Comic Sans font throughout their website (why is comic sans a no-no?), the one who sends their logo artwork over in some crazy low resolution, the one who is either... Read More
by evezzetti | Jun 27, 2012 | Uncategorized
I’ve been writing a series of articles to explain to business owners about a consulting methodology called Human Performance Improvement (HPI) – a method of diagnosing and proving the causes of performance problems, along with how to create solutions for these... Read More
by evezzetti | Jun 25, 2012 | Uncategorized
You may have noticed there is a certain amount of edginess to our blogs. That’s on purpose. When we recently reinvigorated our blog efforts, owner Jeff McElyea pointed out there are a lot of non-so-great marketing companies out there. Ones that will sell you a... Read More
