by evezzetti | Jan 29, 2013 | Consulting for Business Growth, Uncategorized
Want to be Successful? Be Decisive, One Step at a Time. The great Napoleon Hill, author of Think and Grow Rich, The Law of Success, and many other books that lay out the path to success said, Opportunity never sneaks up on those who straddle the fence of indecision.... Read More
by evezzetti | Jan 11, 2013 | Marketing through Social Media, Uncategorized
You built your business FB page in order to engage with customers and prospects, right? There’s an entire generation – the Millennials – who are finishing their education and becoming adult consumers, right? And how do you think they are engaging... Read More
by evezzetti | Jan 7, 2013 | Marketing through Social Media, Uncategorized
When Online Buzz Becomes Illegal We all want positive chatter online – great endorsements and the kudos of happy customers. But when the “buzz” is fabricated, it’s not only discouraging to prospective customers, it’s also illegal. August 2012 saw a national data... Read More
by evezzetti | Jan 7, 2013 | Marketing via Pay-Per-Click Programs, Uncategorized
Adventures in AdWords, Part 1 “No matter what your budget, you can display your ads on Google and our advertising network. Pay only if people click your ads,” says the Google Adwords landing page. Yep. That’s the plain and simple truth. No matter... Read More
by evezzetti | Dec 30, 2012 | Consulting for Business, Uncategorized
3 Steps for Improving Business Results in 2013 Every January people make the requisite list of resolutions – things to change in their personal or work lives. Lose weight, go to the gym, spend more time with family. By the end of February, most are abandoned.... Read More
by evezzetti | Dec 27, 2012 | Marketing your Content, Uncategorized
How to Write Gourmet Blog Posts Well-crafted, relevancy-rich blogs are like gourmet meals: they’re served up in stages. Attention spans are short. Demand for relevancy is high, and everyone needs a bit of time to digest one course before going on to the next. The... Read More
