by evezzetti | Sep 23, 2025 | Digital Marketing, Digital Marketing, Marketing Strategy & Plans, Marketing your Content
Artificial Intelligence. To many, it can be daunting and even threatening as a job-taker that takes out the human creativity many digital marketers perfect to draw attention and connect with audiences with well-thought-out content and strategies. It’s true that AI is... Read More
by evezzetti | Aug 6, 2025 | Digital Marketing, Marketing Strategy & Plans, Marketing your Content
Inbound marketing is an intuitive approach that seeks to understand what, when, and how messaging can solve problems and attract customers to relevant content. It works organically by attracting potential customers to your clients’ businesses through helpful content... Read More
by evezzetti | May 27, 2025 | Digital Marketing, Marketing through Social Media, Marketing your Content
Who’s your audience? How do they engage digitally? What kind of communications would reach them? These are questions that should be answered and revisited often. As digital marketing evolves, so do our audiences. Where, how, and what reaches current and desired... Read More
by evezzetti | Apr 22, 2025 | Digital Marketing, Marketing Through Website Design
Got your phone in your hand? Statistically speaking, you probably do because 98.1% of users access internet content like this blog from their mobile device (Medium). Typical examples of mobile devices include smartphones, tablets, laptop computers, and smart watches.... Read More
by evezzetti | Mar 6, 2025 | Digital Marketing, Marketing Strategy & Plans
Email campaigns may seem like an antiquated, overused method for digital marketing these days. With newer channels to deliver messaging, such as social media, SMS, video content, and digital advertising, many clients wonder: Is email marketing effective enough to... Read More
by evezzetti | Feb 4, 2025 | Digital Marketing, Marketing Strategy & Plans, Marketing your Content
In the beginning of our digital marketing partnership, there’s often either a barrage of ideas or an overwhelming need for a “fresh approach.” Listening to your issues or desires is an important step that can develop a cohesive strategy and shape how your story gets... Read More
by evezzetti | Jan 4, 2025 | Consulting for Business, Digital Marketing, Marketing Strategy & Plans, Marketing through SEO, Marketing through Social Media, Marketing your Content, Uncategorized
Wisdom can come from the strangest of places. Not exactly present in the moment, some words jumped out of the device that sat on my kid’s lap as we made our way to yet another activity. It went something like “start small, you’ll be big soon enough.” I fought the urge... Read More
by apenny | Apr 12, 2019 | Marketing Through Website Design, Marketing Your Business, Search Engine Marketing
Before we start… What is a”winning homepage”? Your homepage is your brand’s welcome mat on the web. People will stop there before crossing the threshold to your website content. They’ll form an impression about who you are, how welcome... Read More
by jmcelyea | Apr 24, 2014 | Marketing Through Website Design, Uncategorized
It is common knowledge that there are legions of hackers trying to gain access to websites around the world. It is accepted as part of having a web presence that someone (human or automated) will try to attack your site many, many times each day. We have recently... Read More
by evezzetti | Dec 13, 2013 | Consulting for Business Growth
It’s that time of year again. Time to set some goals. For many, goal-setting is an oft-dreaded activity, one where you sit in front of a blank screen or sheet of paper, infected with writer’s block, unable to bring anything of value to mind. What about setting goals... Read More
