by evezzetti | Jan 20, 2026 | Digital Marketing, email marketing, Marketing Strategy & Plans
This post is part of our ongoing series on email marketing strategy. In this series, we explore what can go wrong, what success looks like, and why email marketing is still a great way to get results. Every January, it happens the same way. I open my inbox during the... Read More
by evezzetti | Dec 12, 2025 | Digital Marketing, Marketing Strategy & Plans, storytelling
I don’t know about you, but the end of the year always brings up a lot of what-ifs and what’s next rumination. This year is no exception. As we tally up what worked and what didn’t, it was clear that what helped businesses communicate most clearly were strategies... Read More
by evezzetti | Nov 11, 2025 | Digital Marketing, Marketing through SEO, Marketing your Content, storytelling
Data-driven storytelling is the art of interpreting raw data and using it to create a memorable narrative. It transforms raw data into a story that’s easy to remember, emotionally resonant, and actionable. The story can be good, but the data is the motor that drives... Read More
by evezzetti | Sep 23, 2025 | Digital Marketing, Digital Marketing, Marketing Strategy & Plans, Marketing your Content
Artificial Intelligence. To many, it can be daunting and even threatening as a job-taker that takes out the human creativity many digital marketers perfect to draw attention and connect with audiences with well-thought-out content and strategies. It’s true that AI is... Read More
by evezzetti | Aug 6, 2025 | Digital Marketing, Marketing Strategy & Plans, Marketing your Content
Inbound marketing is an intuitive approach that seeks to understand what, when, and how messaging can solve problems and attract customers to relevant content. It works organically by attracting potential customers to your clients’ businesses through helpful content... Read More
by evezzetti | May 27, 2025 | Digital Marketing, Marketing through Social Media, Marketing your Content
Who’s your audience? How do they engage digitally? What kind of communications would reach them? These are questions that should be answered and revisited often. As digital marketing evolves, so do our audiences. Where, how, and what reaches current and desired... Read More
by evezzetti | Apr 22, 2025 | Digital Marketing, Marketing Through Website Design
Got your phone in your hand? Statistically speaking, you probably do because 98.1% of users access internet content like this blog from their mobile device (Medium). Typical examples of mobile devices include smartphones, tablets, laptop computers, and smart watches.... Read More
by evezzetti | Mar 6, 2025 | Digital Marketing, Marketing Strategy & Plans
Email campaigns may seem like an antiquated, overused method for digital marketing these days. With newer channels to deliver messaging, such as social media, SMS, video content, and digital advertising, many clients wonder: Is email marketing effective enough to... Read More
by evezzetti | Feb 4, 2025 | Digital Marketing, Marketing Strategy & Plans, Marketing your Content
In the beginning of our digital marketing partnership, there’s often either a barrage of ideas or an overwhelming need for a “fresh approach.” Listening to your issues or desires is an important step that can develop a cohesive strategy and shape how your story gets... Read More
by evezzetti | Jan 4, 2025 | Consulting for Business, Digital Marketing, Marketing Strategy & Plans, Marketing through SEO, Marketing through Social Media, Marketing your Content, Uncategorized
Wisdom can come from the strangest of places. Not exactly present in the moment, some words jumped out of the device that sat on my kid’s lap as we made our way to yet another activity. It went something like “start small, you’ll be big soon enough.” I fought the urge... Read More
