by evezzetti | Nov 9, 2012 | Marketing through Social Media, Marketing your Content, Uncategorized
Blog Your Way to Social Media Stardom Ever since sites like WordPress were birthed, people have been launching blogs and linking to them in their social media networks. Or at least they do it for a while. Then the blogger runs out of topics, moves to a new job, or... Read More
by evezzetti | Oct 9, 2012 | Marketing through Social Media, Uncategorized
The Black Hole of Social Media For many businesses, social media is just a black hole, a virtual money pit, unless there is a strategy behind it that drives web traffic and lead generation. It’s a money pit because every hour you invest in it is money out the... Read More
by evezzetti | Oct 8, 2012 | Consulting for Business, Uncategorized
Rating Your Website Customer Service If you’re like most business owners, you’ll probably rate your phone and in-person customer service as “pretty good.” Customers are, of course, a high priority. Now, how about the quality of customer service on your website? I... Read More
by evezzetti | Sep 20, 2012 | Uncategorized
During a monthly check up with a retail client, we discovered that 68% of people who had clicked through to their Shopping Cart in the last 30 days also clicked out of the cart before a sale was completed. 68%? OUCH! As if that’s not bad enough, in the... Read More
by evezzetti | Aug 10, 2012 | Uncategorized
If you are considering an e-mail blast, newsletter campaign, or other written communications with potential customers, it is very important what you DON’T write. Obviously, you should know (and if you don’t, here’s a tip) that using unsolicited lists... Read More
