by evezzetti | Nov 9, 2012 | Marketing through Social Media, Marketing your Content, Uncategorized
Blog Your Way to Social Media Stardom Ever since sites like WordPress were birthed, people have been launching blogs and linking to them in their social media networks. Or at least they do it for a while. Then the blogger runs out of topics, moves to a new job, or... Read More
by evezzetti | Oct 9, 2012 | Marketing through Social Media, Uncategorized
The Black Hole of Social Media For many businesses, social media is just a black hole, a virtual money pit, unless there is a strategy behind it that drives web traffic and lead generation. It’s a money pit because every hour you invest in it is money out the... Read More
by evezzetti | Oct 8, 2012 | Consulting for Business, Uncategorized
Rating Your Website Customer Service If you’re like most business owners, you’ll probably rate your phone and in-person customer service as “pretty good.” Customers are, of course, a high priority. Now, how about the quality of customer service on your website? I... Read More
by evezzetti | Jul 2, 2012 | Uncategorized
It’s tempting to use what I call “old standbys” when writing web copy for a suitable Call To Action (CTA). You’ve seen these words hundreds of times, and you know implicitly what they mean. Nod in agreement if you’ve seen: Get more information now – click here. We... Read More
by evezzetti | Jun 29, 2012 | Uncategorized
Web development colleagues can always banter about certain things. The client who insists on using Comic Sans font throughout their website (why is comic sans a no-no?), the one who sends their logo artwork over in some crazy low resolution, the one who is either... Read More
