by evezzetti | Nov 5, 2010 | Uncategorized
“Social Couponing” is a new and hot concept in marketing today. It refers to an online promotion in which coupon offers go active once a minimum number of registered users sign on to them. Groupon and Living Social are two sites that coordinate and promote such... Read More
by evezzetti | Mar 3, 2010 | Uncategorized
The nature of marketing is changing right before our eyes. We can (and should) use mass media to attract customers and clients. However, today’s consumer expects to engage with the company — to have a dialog and share thoughts and opinions. This is social media. A... Read More
by evezzetti | Mar 3, 2010 | Uncategorized
I enjoy learning and experimenting with social media as much as anyone else, but I have to admit that I am really tired of hearing about how social media is all the rage. Apparently, I’m not alone. In a recent eMarketer study, 30% of the executives surveyed indicated... Read More
by evezzetti | Feb 1, 2010 | Uncategorized
Earlier today, Google launched the social media platform MySpace into the real-time search world alongside Twitter, allowing MySpace status updates to be instantly cataloged and served back to viewers when they are relevant to the search terms. Although both MySpace... Read More
