by evezzetti | Jan 7, 2013 | Marketing through Social Media, Uncategorized
When Online Buzz Becomes Illegal We all want positive chatter online – great endorsements and the kudos of happy customers. But when the “buzz” is fabricated, it’s not only discouraging to prospective customers, it’s also illegal. August 2012 saw a national data... Read More
by evezzetti | Nov 9, 2012 | Marketing through Social Media, Marketing your Content, Uncategorized
Blog Your Way to Social Media Stardom Ever since sites like WordPress were birthed, people have been launching blogs and linking to them in their social media networks. Or at least they do it for a while. Then the blogger runs out of topics, moves to a new job, or... Read More
by evezzetti | Oct 9, 2012 | Marketing through Social Media, Uncategorized
The Black Hole of Social Media For many businesses, social media is just a black hole, a virtual money pit, unless there is a strategy behind it that drives web traffic and lead generation. It’s a money pit because every hour you invest in it is money out the... Read More
