by evezzetti | Jan 20, 2026 | Digital Marketing, email marketing, Marketing Strategy & Plans
This post is part of our ongoing series on email marketing strategy. In this series, we explore what can go wrong, what success looks like, and why email marketing is still a great way to get results. Every January, it happens the same way. I open my inbox during the... Read More
by evezzetti | Dec 12, 2025 | Digital Marketing, Marketing Strategy & Plans, storytelling
I don’t know about you, but the end of the year always brings up a lot of what-ifs and what’s next rumination. This year is no exception. As we tally up what worked and what didn’t, it was clear that what helped businesses communicate most clearly were strategies... Read More
by evezzetti | Sep 23, 2025 | Digital Marketing, Digital Marketing, Marketing Strategy & Plans, Marketing your Content
Artificial Intelligence. To many, it can be daunting and even threatening as a job-taker that takes out the human creativity many digital marketers perfect to draw attention and connect with audiences with well-thought-out content and strategies. It’s true that AI is... Read More
by evezzetti | Aug 6, 2025 | Digital Marketing, Marketing Strategy & Plans, Marketing your Content
Inbound marketing is an intuitive approach that seeks to understand what, when, and how messaging can solve problems and attract customers to relevant content. It works organically by attracting potential customers to your clients’ businesses through helpful content... Read More
by evezzetti | Mar 6, 2025 | Digital Marketing, Marketing Strategy & Plans
Email campaigns may seem like an antiquated, overused method for digital marketing these days. With newer channels to deliver messaging, such as social media, SMS, video content, and digital advertising, many clients wonder: Is email marketing effective enough to... Read More
by evezzetti | Feb 4, 2025 | Digital Marketing, Marketing Strategy & Plans, Marketing your Content
In the beginning of our digital marketing partnership, there’s often either a barrage of ideas or an overwhelming need for a “fresh approach.” Listening to your issues or desires is an important step that can develop a cohesive strategy and shape how your story gets... Read More
