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AI in Digital Marketing: The Good, The Useful, and How it Can Go Very Wrong

AI in Digital Marketing: The Good, The Useful, and How it Can Go Very Wrong

by evezzetti | Sep 23, 2025 | Digital Marketing, Digital Marketing, Marketing Strategy & Plans, Marketing your Content

Artificial Intelligence. To many, it can be daunting and even threatening as a job-taker that takes out the human creativity many digital marketers perfect to draw attention and connect with audiences with well-thought-out content and strategies.  It’s true that AI is... Read More
Inbound Marketing: The Help Desk Approach to Attracting Leads

Inbound Marketing: The Help Desk Approach to Attracting Leads

by evezzetti | Aug 6, 2025 | Digital Marketing, Marketing Strategy & Plans, Marketing your Content

Inbound marketing is an intuitive approach that seeks to understand what, when, and how messaging can solve problems and attract customers to relevant content. It works organically by attracting potential customers to your clients’ businesses through helpful content... Read More
Defining Audiences for Digital Marketing

Defining Audiences for Digital Marketing

by evezzetti | May 27, 2025 | Digital Marketing, Marketing through Social Media, Marketing your Content

Who’s your audience? How do they engage digitally? What kind of communications would reach them?   These are questions that should be answered and revisited often. As digital marketing evolves, so do our audiences. Where, how, and what reaches current and desired... Read More
The Importance of Marketing Content for Mobile Users

The Importance of Marketing Content for Mobile Users

by evezzetti | Apr 22, 2025 | Digital Marketing, Marketing Through Website Design

Got your phone in your hand? Statistically speaking, you probably do because 98.1% of users access internet content like this blog from their mobile device (Medium). Typical examples of mobile devices include smartphones, tablets, laptop computers, and smart watches.... Read More

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