by evezzetti | Mar 21, 2013 | Marketing through SEO
Reading Between a Spammer’s Lines Every so often I get an email from a client saying, “Hi Erin, do you know anything about this?” with a questionable website contact form attached. They want to know if the message is legitimate. Perhaps it is a side effect of my... Read More
by evezzetti | Mar 21, 2013 | Marketing Through Website Design, Uncategorized
Website Liability: Get Smart on Security With ownership comes liability, whether the thing you own is a house, a car, or a website. Yes, as the owner of a website, you assume liability – but it’s not something to fear. Just as you take steps to keep your wallet,... Read More
by evezzetti | Feb 8, 2013 | Marketing via Pay-Per-Click Programs, Uncategorized
Want to increase your Marketing ROI? Build Effective Landing Pages and Invest in Google AdWords What is a Landing Page? A Landing Page is the place you want people to go to find specific information or offers on a product or service. Landing Pages carry your... Read More
by evezzetti | Feb 1, 2013 | Marketing via Pay-Per-Click Programs
The Most Misunderstood Marketing Tool in the World One thing we’ve learned “for sure” over the last several years is that few businesses know much about the power of Google AdWords, and even fewer understand how it works. At its most basic, AdWords is an advertising... Read More
by evezzetti | Jan 31, 2013 | Marketing Your Business, Uncategorized
What is “Better Networking”? A cool dozen people have told me over the last two weeks that they are committed to “better networking” in 2013. When I asked, “What does that mean?” the common response was, “Attend more... Read More
