by evezzetti | Apr 20, 2012 | Uncategorized
Welcome to WordPress. This is your first post. Edit or delete it, then start blogging! Read More
by evezzetti | Aug 1, 2011 | Uncategorized
One of my mentors from early in my career once told me, “We hire really talented people and then proceed to kill them from the neck up.” I laughed at the time, because this seemed like a preposterous thought. Many years and hundreds of clients later, I... Read More
by evezzetti | Jul 26, 2011 | Uncategorized
The short answer is: you don’t. Trying to control what your employees say or do outside the workplace is obviously impossible. But that does not mean you are helpless before the power of social media and its potential effects for good or ill on your business. The... Read More
by evezzetti | Nov 5, 2010 | Uncategorized
“Social Couponing” is a new and hot concept in marketing today. It refers to an online promotion in which coupon offers go active once a minimum number of registered users sign on to them. Groupon and Living Social are two sites that coordinate and promote such... Read More
by evezzetti | Mar 3, 2010 | Uncategorized
The nature of marketing is changing right before our eyes. We can (and should) use mass media to attract customers and clients. However, today’s consumer expects to engage with the company — to have a dialog and share thoughts and opinions. This is social media. A... Read More
