A 2009 Harris Interactive survey found “More than half (54%) of all online adults said social media content has influenced their online transactions, with 82% of those reporting social media has influenced their choice of vendor.”
Implementing and managing a Social Media Strategy is time consuming. It is hard to keep up with. But like it or not, it’s how our customers are evaluating us (i.e. – reviewing), where they are talking about us, and how they are making buying decisions. Every business must be a part of the conversation. Again, it is time consuming to participate in social media (isn’t all marketing time consuming?), but imagine how much time you’ll have on your hands if you don’t!
Search “Consumer Behavior & Social Media” on Google. You’ll have plenty of reputable ammunition to not only demonstrate the desirability of a Social Media strategy, but the necessity of it.
Clearly Marketing would love to hear from you on the impact social media has had for your small business. We invite comments your on this blog and look forward to hearing your thoughts.