by evezzetti | May 30, 2012 | Uncategorized
What is Human Performance Improvement: An Overview Lucid Business Strategies uses Human Performance Improvement as the basis of our consulting practice. Unfortunately, since very few of our clients or potential clients know what HPI is, it is difficult to explain in... Read More
by evezzetti | May 28, 2012 | Uncategorized
It is no secret that the starting point for any effective marketing campaign is to identify and reach your ideal target audience. Marketers have been doing this for decades. The explosion of online marketing has caused a renewed interest in how narrowly marketers... Read More
by evezzetti | May 24, 2012 | Uncategorized
This past week has been a whirlwind of hype around the Facebook IPO. There has been an intense media following of what the stock would go for in its first day of trading. As this multi-billion dollar feeding frenzy unfolded, I kept asking myself, how is Facebook... Read More
by evezzetti | May 23, 2012 | Uncategorized
You may have heard both sides of the “social media for business” debate. There are your colleagues who swear by it — there’s never been an easier or cheaper way to market & grow revenue than social media. Then, there are naysayers. The ones who spent evenings... Read More
by evezzetti | May 21, 2012 | Uncategorized
Very often, we hear from clients “I need my website updated” or “My website doesn’t look good.” And then they tell us they called “a guy” who says he can do the whole thing for a low, low price. Right. And a one-man band is an orchestra. Perhaps the biggest challenge... Read More
