The Right Mobile Web Design For Your Business
Don’t be fooled: A mobile website serves an entirely different purpose than a desktop-enabled website, and it’s rare that one can replace the other, regardless of whether you are a Business-to-Business or Business-to-Consumer company.
In a nutshell: A mobile site is meant to be transactional. People search for the site because they are looking for coupons for your products or services, want to order online, or are looking for your phone number or directions to your location.
They’re standing in line somewhere, or have pulled to the side of the road to use their smart phone. They want a quick and simple answer – not pages of text they have to try to make bigger or wade through to find what they are seeking.
That said, some desktop sites can be set to scale to whatever screen size the viewer is using. This is called Responsive Design. In some instances, it works just fine. In others, not at all, and it depends, in some part, on the industry you are in and the results you wish to achieve from your desktop and mobile sites.
As mobile website technology advances, sites have become increasingly minimalist, sleek, and tightly focused in design and content. This means creating effective mobile sites takes strong knowledge and application of the coding behind the cool design, coupled with detailed knowledge of the psychological factors that drive mobile search. Wrapping that all up with take-action content is the art of effective mobile website design.
Whether you’re just thinking about going mobile, or know the time is NOW, we’re ready to show you how easy and profitable it can be.