How to Make Google Like Your Blog and Rank it Higher

Part of Google’s Matt Cutts blogging presentation at a recent Word Camp shed light on how Page Ranking works, and how to make your blog relevant to your readers as well as to Google.

In case you are new to the blogging world, page rank is one of the measures Google uses when deciding which websites or blogs to put in the results list on any given search, and in what order.

Google will like your blog and rank it higher based on an equation that includes:

Relevance and Reputation

According to Matt Cutts, the “relevance” side is drawn from what you say on your blog – the content you serve up. Like any other web page, your blog post has to deliver what it says. If your title is “Making People Laugh,” your content must be about making people laugh, not delivering newspapers. “Content” includes the images you use. Learn more about the relevance of image files here.

“Relevance,” then, is what you say in your blog. “Reputation” – the other side of the equation – is about what people say about you and the things you write.

How does Google determine if you are relevant and reputable?

The “Relevance” side of your blog comes from Google crawling your website code, looking to see if the page title and content and images all work together and cover the same topic. If they do, Google will like your blog and rank it higher. The “Reputation” side of your blog comes from the number of people who link to your blog, the importance of those people, the frequency of their visits to your blog, and how deep they go into your blog.

 Here’s a very simplified example of the Reputation side:

You and a guy named Joe both write blogs on the same topic. You have 10 links back to your blog from other sites. Joe has 20. Six of your ten back links are from the New York Times, famous authors, and other “important” people, who tend to come to your blog each week and invest time in looking at a number of posts.  All of Joe’s 20 back links are from his co-workers, friends, and a few of his college buddies, who have linked one time and never returned.

Guess whose blog ranks higher on the “Reputation” side?  Hint: it’s not Joe.

Three Things to do so Google will like your Blog:

  • Make sure your page titles, image names, and image ‘alt’ tags use keywords related to the main focus of the blog post.
  • Scatter the keywords throughout your content, but don’t “keyword stuff.”  Your content should be written naturally, not too sterile and without using the keywords so much that it’s uncomfortable for the reader.
  • Seek out people with authority in your subject who might be willing to link to your blog post. Be careful here so that you are not getting links from disreputable people, and don’t become obsessed with getting back links. When your content is good enough to be shared, back links will occur naturally.

Keep in mind that doing these things may not make Google like your blog and rank it higher right off the bat. But over time, and with consistency, you will see your relevancy, reputation, and page rank increase.

Lucid Business Strategies

Lucid Business Strategies helps small business owners create and maintain blogs that are liked by Google.

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