Social Media Marketing
Social Media—Facebook, Twitter, LinkedIn, Google+ and the hundreds of other networks—are at the heart of online marketing.
Or are they? Left on your own in the social media jungle, you can invest days, weeks, months, maybe even years engaged in great conversations but barking up the totally wrong tree if your intention is business development.
Which, if any, of the dozens of social media networks should be your focus?
Where is your audience spending their time?
Are you willing to invest the time, energy, and research it takes to create a true following?
Social media for the sake of social media is a revenue-sucking, time-swallowing monkey on your back.
Yet, used correctly, and wisely, social media marketing can open the floodgates for your business.
How will you know which way to go?