Many of our perspective clients refer to us as "business coaches." While we do have a coaching component to what we do, that is not our primary emphasis.

According to the International Coaches Federation, a business coach is someone that helps you figure out what you want out of your business, assists you with setting goals toward getting there, and then holds you accountable for working toward those goals. The biggest difference is that a coach helps you use knowledge that you already possess to determine a course of action - they do not add knowledge.

A consultant, on the other hand, does many of the things that a coach does with one important addition - they help you identify causes of problems, and add their expertise to guide you down a path toward success. They make specific recommendations, and assist you with developing and implementing them. Consultants often incorporate a coaching component so that you understand how to implement recommendations.

It is important for you to decide whether you need a coach or a consultant.  One is not better than the other - they are just different!

Lucid Business Strategies - We Bring Your Business to Life!™