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	<title>Lucid Business Strategies</title>
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		<title>Is information and knowledge the same thing? Google doesn’t think so</title>
		<link>http://www.lucidbusiness.com/?p=213&#038;option=com_wordpress&#038;Itemid=3</link>
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		<pubDate>Fri, 18 May 2012 13:04:41 +0000</pubDate>
		<dc:creator>Jeff McElyea</dc:creator>
				<category><![CDATA[Internet Marketing & SEO]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Web Design]]></category>

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		<description><![CDATA[The Knowledge Era takes a giant step forward I just completed the design and teaching of the inaugural Search Engine Optimization for the Web class at Macomb Community College. One of the points I regularly made was that the web &#8230; <a href="http://www.lucidbusiness.com/?p=213&#038;option=com_wordpress&#038;Itemid=3">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<title>Build a website your audience will love, even if you don’t</title>
		<link>http://www.lucidbusiness.com/?p=209&#038;option=com_wordpress&#038;Itemid=3</link>
		<comments>http://www.lucidbusiness.com/?p=209&#038;option=com_wordpress&#038;Itemid=3#comments</comments>
		<pubDate>Wed, 16 May 2012 13:22:11 +0000</pubDate>
		<dc:creator>Erin Vezzetti</dc:creator>
				<category><![CDATA[Internet Marketing & SEO]]></category>
		<category><![CDATA[Graphic Design]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Web Design]]></category>

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		<description><![CDATA[Get results with websites based on audience research, not on opinions As a new web designer, my workflow was typical of a freelancer. My designs were reflective of the client’s preferences. I asked questions like: “What colors do you like?” &#8230; <a href="http://www.lucidbusiness.com/?p=209&#038;option=com_wordpress&#038;Itemid=3">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<title>The Siren Song of Cheap Content</title>
		<link>http://www.lucidbusiness.com/?p=195&#038;option=com_wordpress&#038;Itemid=3</link>
		<comments>http://www.lucidbusiness.com/?p=195&#038;option=com_wordpress&#038;Itemid=3#comments</comments>
		<pubDate>Tue, 15 May 2012 13:11:25 +0000</pubDate>
		<dc:creator>John Jamieson</dc:creator>
				<category><![CDATA[Internet Marketing & SEO]]></category>
		<category><![CDATA[Small Business Marketing]]></category>
		<category><![CDATA[Copywriting]]></category>

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		<description><![CDATA[It’s time to get something off my chest.  Since the intersection of the Great Recession and web revolution, the value of writing (and writers themselves), took a nosedive. For those whose passion is writing, and whom expect to be paid &#8230; <a href="http://www.lucidbusiness.com/?p=195&#038;option=com_wordpress&#038;Itemid=3">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<title>If an SEO company says this, RUN …</title>
		<link>http://www.lucidbusiness.com/?p=189&#038;option=com_wordpress&#038;Itemid=3</link>
		<comments>http://www.lucidbusiness.com/?p=189&#038;option=com_wordpress&#038;Itemid=3#comments</comments>
		<pubDate>Fri, 11 May 2012 18:37:55 +0000</pubDate>
		<dc:creator>Erin Vezzetti</dc:creator>
				<category><![CDATA[Internet Marketing & SEO]]></category>
		<category><![CDATA[Small Business Marketing]]></category>
		<category><![CDATA[SEO]]></category>

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		<description><![CDATA[So-called SEO companies say a lot of things. These tips can help you know if they are legitimate or not. <a href="http://www.lucidbusiness.com/?p=189&#038;option=com_wordpress&#038;Itemid=3">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<title>Google Announces 53 Changes to Search Updates</title>
		<link>http://www.lucidbusiness.com/?p=181&#038;option=com_wordpress&#038;Itemid=3</link>
		<comments>http://www.lucidbusiness.com/?p=181&#038;option=com_wordpress&#038;Itemid=3#comments</comments>
		<pubDate>Tue, 08 May 2012 13:37:39 +0000</pubDate>
		<dc:creator>Jeff McElyea</dc:creator>
				<category><![CDATA[Internet Marketing & SEO]]></category>
		<category><![CDATA[Small Business Marketing]]></category>
		<category><![CDATA[Marketing Planning]]></category>
		<category><![CDATA[SEO]]></category>

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		<description><![CDATA[It is customary for Google to make 40-50 changes to its search algorithm each month.  It’s that time again — Google just announced the changes to its search results for April 2012 (http://www.seroundtable.com/google-updates-april-15111.html ). As consultants that frequently work with &#8230; <a href="http://www.lucidbusiness.com/?p=181&#038;option=com_wordpress&#038;Itemid=3">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<title>5 Ways You Might be Killing your Employee’s Performance</title>
		<link>http://www.lucidbusiness.com/?p=100&#038;option=com_wordpress&#038;Itemid=3</link>
		<comments>http://www.lucidbusiness.com/?p=100&#038;option=com_wordpress&#038;Itemid=3#comments</comments>
		<pubDate>Mon, 01 Aug 2011 03:46:37 +0000</pubDate>
		<dc:creator>Jeff McElyea</dc:creator>
				<category><![CDATA[Employee Performance]]></category>
		<category><![CDATA[Improving Small Business]]></category>
		<category><![CDATA[Business Consulting]]></category>

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		<description><![CDATA[One of my mentors from early in my career once told me, &#8220;We hire really talented people and then proceed to kill them from the neck up.&#8221;  I laughed at the time, because this seemed like a preposterous thought.  Many years and &#8230; <a href="http://www.lucidbusiness.com/?p=100&#038;option=com_wordpress&#038;Itemid=3">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<title>How Do You Control What Employees Say In Social Media?</title>
		<link>http://www.lucidbusiness.com/?p=86&#038;option=com_wordpress&#038;Itemid=3</link>
		<comments>http://www.lucidbusiness.com/?p=86&#038;option=com_wordpress&#038;Itemid=3#comments</comments>
		<pubDate>Tue, 26 Jul 2011 15:41:30 +0000</pubDate>
		<dc:creator>John Jamieson</dc:creator>
				<category><![CDATA[Employee Performance]]></category>
		<category><![CDATA[Improving Small Business]]></category>
		<category><![CDATA[Business Consulting]]></category>
		<category><![CDATA[Online Marketing]]></category>

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		<description><![CDATA[The short answer is: you don’t. Trying to control what your employees say or do outside the workplace is obviously impossible. But that does not mean you are helpless before the power of social media and its potential effects for &#8230; <a href="http://www.lucidbusiness.com/?p=86&#038;option=com_wordpress&#038;Itemid=3">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<title>Is Groupon a Good Idea?</title>
		<link>http://www.lucidbusiness.com/?p=20&#038;option=com_wordpress&#038;Itemid=3</link>
		<comments>http://www.lucidbusiness.com/?p=20&#038;option=com_wordpress&#038;Itemid=3#comments</comments>
		<pubDate>Fri, 05 Nov 2010 09:51:55 +0000</pubDate>
		<dc:creator>Jeff McElyea</dc:creator>
				<category><![CDATA[Internet Marketing & SEO]]></category>
		<category><![CDATA[Small Business Marketing]]></category>
		<category><![CDATA[Marketing Planning]]></category>
		<category><![CDATA[Online Marketing]]></category>

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		<description><![CDATA[“Social Couponing” is a new and hot concept in marketing today.  It refers to an online promotion in which coupon offers go active once a minimum number of registered users sign on to them. Groupon and Living Social are two &#8230; <a href="http://www.lucidbusiness.com/?p=20&#038;option=com_wordpress&#038;Itemid=3">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<title>Is social media a “must” for marketing your small business?</title>
		<link>http://www.lucidbusiness.com/?p=41&#038;option=com_wordpress&#038;Itemid=3</link>
		<comments>http://www.lucidbusiness.com/?p=41&#038;option=com_wordpress&#038;Itemid=3#comments</comments>
		<pubDate>Wed, 03 Mar 2010 18:40:22 +0000</pubDate>
		<dc:creator>Jeff McElyea</dc:creator>
				<category><![CDATA[Small Business Marketing]]></category>
		<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[Business Consulting]]></category>
		<category><![CDATA[Online Marketing]]></category>

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		<description><![CDATA[The nature of marketing is changing right before our eyes. We can (and should) use mass media to attract customers and clients. However, today’s consumer expects to engage with the company — to have a dialog and share thoughts and &#8230; <a href="http://www.lucidbusiness.com/?p=41&#038;option=com_wordpress&#038;Itemid=3">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<title>Cool Ways Small Business Owners Can Use Twitter</title>
		<link>http://www.lucidbusiness.com/?p=7&#038;option=com_wordpress&#038;Itemid=3</link>
		<comments>http://www.lucidbusiness.com/?p=7&#038;option=com_wordpress&#038;Itemid=3#comments</comments>
		<pubDate>Wed, 03 Mar 2010 16:35:43 +0000</pubDate>
		<dc:creator>Jeff McElyea</dc:creator>
				<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[Use of Twitter in Small Business]]></category>

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		<description><![CDATA[I enjoy learning and experimenting with social media as much as anyone else, but I have to admit that I am really tired of hearing about how social media is all the rage. Apparently, I’m not alone. In a recent eMarketer &#8230; <a href="http://www.lucidbusiness.com/?p=7&#038;option=com_wordpress&#038;Itemid=3">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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