by evezzetti | Mar 3, 2010 | Uncategorized
The nature of marketing is changing right before our eyes. We can (and should) use mass media to attract customers and clients. However, today’s consumer expects to engage with the company — to have a dialog and share thoughts and opinions. This is social media. A... Read More
by evezzetti | Mar 3, 2010 | Uncategorized
I enjoy learning and experimenting with social media as much as anyone else, but I have to admit that I am really tired of hearing about how social media is all the rage. Apparently, I’m not alone. In a recent eMarketer study, 30% of the executives surveyed indicated... Read More
